Kuala Lumpur, 11 January 2024 — Skechers, the global footwear and lifestyle brand, marked a remarkable milestone with the grand opening of its first brand experience store in Malaysia with a celebration that featured South Korean pop star, Cha Eun-woo, in an unforgettable evening for fans and fashion enthusiasts alike. The event at the new Skechers location in The Exchange TRX in Kuala Lumpur gave notable attendees, including Skechers trade and business partners and members of the media, an opportunity to explore the newly opened store and try out the brand’s latest innovative and comfortable footwear and apparel collections.
“Today marks the grand opening of our inaugural brand experience store, coincidentally our 99th in Malaysia. This milestone isn’t just a step forward for Skechers in Malaysia but Southeast Asia; it’s a testament to our unwavering commitment to comfort and style. The presence of our esteemed ambassador, Cha Eun-woo, adds an extra layer of significance to this momentous occasion. Together, we stride into the future, not just celebrating a new store, but embarking on a boundless journey of innovation, fashion, and unparalleled comfort,” expressed Zann Lee, Managing Director, Skechers Southeast Asia.
Following the ribbon-cutting ceremony, Cha Eun-woo engaged in a store tour with the Skechers Management team. During this insightful exploration, he was shown various sections of the store, including the Skechers DIY corner. This personalised tour provided a firsthand look at the diverse offerings and innovative features within the store, reinforcing the commitment to delivering an exceptional and unique shopping experience for Skechers enthusiasts.
“Beyond being a brand, Skechers is a lifestyle for me, seamlessly blending comfort and style. Comfort is very important to me and personally I prefer a neat and comfortable style, so I choose Skechers very often for my styling. Not only that, Skechers shoes match with all kinds of styles, because a good looking design is always right for all looks. It empowers me to step into each day with confidence and flair.” said Cha Eun-woo, Skechers ambassador who arrived at the event wearing Skechers’ latest lifestyle apparel collection and Skechers Tres-Air UNO fashion sneakers.
Setting the evening’s vibe was DJ Alexis Grace, who played her energetic selection of tracks, getting the guests to move and groove to the rhythm. Throughout the event, esteemed guests had the exciting opportunity to engage in unique activities, enhancing their experience. To complement the lively atmosphere, the “Top-Down Y2K Photobooth,” presented by Skechers, allowed them to dive into retro fun. Stepping into the photo booth, guests created lasting memories with fun photos, capturing the essence of the event.
The night hit its peak with an unforgettable after-party and meet-and-greet at Central Exchange featuring the star of the night, Cha Eun-woo. As the in-store buzz settled, a wave of dedicated fans created a lively chorus of chants, eagerly anticipating a moment with their idol.
To add to the exhilaration, a Skechers fashion show was held during the meet & greet. The runway showcased the latest trends in Skechers’ diverse collections, setting the stage for a dynamic atmosphere. Zeppo Youngsterz, a Malaysian dance crew, further elevated the energy with an electrifying choreography that captivated audiences. Their vibrant movements and dynamic footwork infused the crowd with energy, leaving everyone uplifted and invigorated.
From fashion styles to lifestyle product and performance shoes for sport enthusiasts, Skechers’ offering is enhanced with the Company’s signature comfort innovations—including Skechers Hands Free Slip-ins® Technology, Skechers Arch Fit® Technology, Skechers Max Cushioning® Technology, Skechers Hyper Burst Pro™ Technology, Skechers Air-Cooled Memory Foam®, Skechers Relaxed Fit® Technology, and Skechers Performance FitKnit® Technology.
