A Spectacular Chinese New Year Festive Campaign at Sungei Wang Plaza
Kuala Lumpur, 19 January 2024 – Welcoming the arrival of the Lunar New Year, Sungei Wang Plaza is
delighted to reveal its festive campaign theme, “Rising Dragon: Celebrating Spring Prosperity”. This
38-day celebration, happening from now until 25 February 2024, promises an immersive experience
filled with festivities, shopping, and cultural delights.
Embark on a journey to embrace the essence of the season as the mall has undergone a mesmerizing
transformation, adorned with vibrant blossom flowers and elegant bamboo accents. The centrepiece
of this enchanting spectacle is the impressive 27-foot-high 3D Rising Dragon statue at our Centre Court,
symbolizing prosperity in this zodiac year. Explore the hanging Red Chinese Lanterns at every corner
of our mall, symbolizing good fortune, and cross a decorative bridge that welcomes you to the world
of Chinese New Year delights. Sungei Wang Plaza creates an inviting atmosphere, welcoming every
shopper to join in celebrating the Year of the Dragon.
Sungei Wang Plaza is delighted to present “Rising Dragon: Celebrating Spring Prosperity” with
Magnum as the Main Sponsor. Ms. Michelle Siew, Chairman of Sungei Wang Plaza Management
Corporation, expressed appreciation for Magnum’s continuous support in cultural, tourism, and social
responsibility endeavors over the years. She affirmed Sungei Wang Plaza’s commitment to offering a
platform for individuals from diverse cultural backgrounds to come together, exchange ideas, and
partake in the various festival celebrations that showcase Malaysia’s rich heritage.
GRAND LAUNCH OF RISING DRAGON: CELEBRATING SPRING PROSPERITY
Be part of the grand launch of the “Rising Dragon: Celebrating Spring Prosperity” officiated by
officiated by Yang Berhormat Tuan Fong Kai Lun, Member of Parliament Bukit Bintang and Ms.
Michelle Siew on 19 January 2024 at 3.00 pm. Starting your spring prosperity with a series of
spectacular awards-winning Chinese Drumming and Acrobatic Lion Dance performances as well as a
Yee Sang Tossing with media friends and guests. Additionally, special guests Amy Chan, Ricky Lim,
Meeki, and Henn will engage with the audience to generate awareness and promote the forthcoming
“Let’s Celebrate CNY Concert 2024” scheduled for February 19.The launch will be concluded with the
special Chinese New Year song “NeNeNeBuBu” performance by Estelle and Xiaojiu, a well-known
Uncle and Niece group
CHINESE NEW YEAR MARKETPLACE
Get ready for the Chinese New Year with a delightful pre-CNY shopping experience at our special
festive marketplace, spread across both sides of Centre Court and the Main Entrance Foyer. Explore a
diverse selection of traditional and modern items, from tea and decorative pieces to cookies, dried
meats, leather goods, accessories, cheongsam, perfumes, and more. Don’t miss the opportunity to
fulfill all your festive needs at one place.
CHINESE NEW YEAR HAPPENINGS
Immerse yourself in the joyous atmosphere with a lineup of exciting events and activities throughout
the campaign period. From cultural performances including lion and dragon dance performances to
talent showcases such as singing competition, ukulele performance, kids and teens modeling
workshop and fashion show, there will be something for everyone to feel and enjoy the Chinese New
Year vibe. Also, spot God of Prosperity during the first three days of Chinese New Year and receive
your good fortune for the year from him. In addition, Chinese New Year artists album meet and greet
including Angeline as well as Nick Chung and Stella Chung, will be happening during the campaign.
CHINESE NEW YEAR REDEMPTIONS
To express our gratitude for continued support, we are offering exclusive redemptions for our
shoppers. With a minimum spend of RM188, shoppers can redeem a set of Year of Dragon Red Packets
in a maximum of TWO (2) accumulated receipt. For those who spend a minimum spend of RM388, can
redeem a Spring Prosperity Flower Shaped Dessert Bowl set in a maximum of TWO (2) accumulated
receipt. These redemptions can be redeemed at the Customer Service Counter on the Ground Floor
and is subject to terms and conditions.
Additionally, we would like to thank our event partners namely Fingerstar Talents Academy, Wai Ming
Entertainment, Famous Brands Malaysia, Persatuan Pencinta Muzik Ukulele Malaysia (PPMUM),
Move Production and Ferris Music for their invaluable support and being an integral part of “Rising
Dragon: Celebrating Spring Prosperity” campaign success.
“I would like to take this opportunity to express that Sungei Wang Plaza is honoured to be awarded as
the Leading Brand in Strata Title Mall in The Asean Master Class Award 2023 and I would like to thank
all owners as well as tenants for your continuous support in making this possible. We hope this will be
a memorable Chinese New Year celebration for all” said Mr. Joseph Teo, Centre Manager of Sungei
Wang Plaza.
For more information, visit Sungei Wang Plaza’s website at www.sungeiwang.com or check real-time
updates on Sungei Wang’s Facebook page at www.facebook.com/sungeiwangplaza.
Tag us on social media: #CNYatSungeiWangPlaza #RisingDragonCelebratingSpringProsperity #金河龙
腾春气盛生意兴隆福满堂 #SungeiWangPlaza
