Kuala Lumpur, July 27, 2023 — Are you ready to indulge in the sizzling sensation of Lak Lak,
where the bold flavours make taste buds go “cluck cluck” with delight? foodpanda Malaysia,
one of Malaysia’s leading food and grocery delivery platforms, and SugarBun, joined forces to
introduce the sizzling new Lak Lak Chicken, a spicy delight that will tantalise taste buds.
Lak Lak Chicken is a special variety of spicy fried chicken which cater to distinct Asian taste
with its spiciness. The fresh chicken parts are marinated, seasoned and cooked in vegetable
oil before they are coated with an exotic blend of super hot & spicy spices. Noted for its
golden brown crust on the outside, the flesh is tender and flavourful and packed with a
unique extra hot and spicy taste that tingles the tongue!
To celebrate the launch of the new oering as well as SugarBun’s fourth year in the panda
pick programme, foodpanda hosted the Lak Lak Chicken Challenge at SugarBun Menara Hap
Seng here today, where the lucky participants from the public and the media took on the fiery
culinary dare.
panda pick is foodpanda’s selection of delectable vendors that are available for delivery ONLY
on the foodpanda platform. This strategic collaboration enables SugarBun to expand its
reach further and cater to customers, relying on foodpanda’s extensive delivery network to
provide the utmost convenience for consumers to indulge in the delightful flavours of
SugarBun, all through a seamless delivery service.
Sayantan Das, CEO of foodpanda Malaysia, expressed his enthusiasm for the event, stating,
“We are thrilled to have partnered with SugarBun over the years as their only food delivery
partner. Now, we are excited to be able to widen the reach of their spicy Lak Lak Chicken to
our customers all over Malaysia. Introducing Borneo’s Lak Lak Chicken as well as their many
other signature foods on our platform showcases our commitment to uniting Malaysians
through the exciting flavours of Malaysia, which is truly what Malaysians are about!”
The challenge rules are simple – devour as many spicy Lak Lak Chicken drumsticks as you can
within an eight-minute time limit and stand a chance to win amazing cash prizes and more.
First and 2nd prize winners from the public category went home with a fire in their mouths
but were quickly soothed with RM5,000 and RM2,000 cash prizes. On the other hand,
newsmen won RM 500 and RM 300 foodpanda vouchers for the 1st and 2nd prize
respectively.
Throughout the competition, the participants showcased their unwavering spirit, devouring
the scrumptious spicy chicken drumsticks with gusto. The atmosphere was filled with
cheering, laughter, and a friendly competitive spirit as everyone pushed themselves to their
limits.
Datuk Joseph Ambrose Lee, Managing Director of Borneo Oil Berhad, the holding company of
SugarBun fast food restaurant expressed his excitement about the collaboration, stating,
“We are pleased to have been in this partnership with foodpanda since 2019 in oering
SugarBun’s extensive menu including the Lak Lak Chicken to our customers via delivery only
through foodpanda. On a deeper scale, we hope this partnership will continue to enhance
SugarBun’s reach across Malaysia to bring our unique dishes and flavours to even more food
lovers. Customer satisfaction and retention are what make us relevant in the food industry,
and we look forward to seeing the positive outcomes of this partnership with foodpanda as
we have been in the past four years.”
To sample the Lak Lak Chicken and SugarBun’s other menu oerings, new customers can
enjoy 50% o their first SugarBun order with a minimum order value of RM20, capped at RM10
with the promo code NEWSUGAR, while stocks last.
The Lak Lak Oer is available only on foodpanda for a limited time. It includes two pieces of
Lak Lak Broasted chicken, savoury rice, pickles, and a Coca-Cola drink.
At the same time, customers in Sarawak can enjoy their first month of pandapro subscription
at a cool RM0.50 instead of the usual RM8.90. Use the promo code PANDAPROKL for access
to:
● Free delivery (up to RM4 with minimum order of RM25 for restaurants and RM50 for
shops and pandamart
● Dine-in oers
● Up to 15% o on restaurants
● Extra 5% o for pick-up
