Sime Darby Auto ConneXion-Ford (Auto ConneXion), the sole distributor of Ford vehicles in Malaysia continues to uphold its commitment towards customer-centricity, innovation and quality, reinforcing its position in the Malaysian market. Auto ConneXion’s achievements in 2024 were recognised on multiple fronts, with strong sales growth, steady network expansion and multiple awards recognitions.
Auto ConneXion-Ford sustained its sales momentum, with 2024 being no exception, reflecting consumer confidence in the brand’s superior performance, advanced technology and outstanding quality. Among the year’s key highlights were the successful launches of the Ford Ranger StormTrak limited edition and the XLT Plus Special Edition, with both models gaining significant interest in the market.
With a focus on accessibility and convenience, Auto ConneXion has established a strong presence across Malaysia, opening new showrooms and upgrading existing facilities in line with Ford’s global standards. Over the past year, it has introduced a total of nine new showrooms and upgraded facilities nationwide. Among its latest facilities are Millennium in Kuantan, 2S centres in Kapit and Mukah, as well as the largest 3S showroom in Penang. Several dealerships have undergone Ford Signature upgrades, bringing a refreshed customer experience at the Seremban (Trio Mantap), Kuala Terengganu (I-Expert), Kuala Lumpur (Capital Intertrade), Klang (SemangatAnggun), Sibu (Sibu Ngu Bothers) showrooms and the largest 3S showroom in Penang. To complement this expansion, service-only facilities have been established in Kapit and Mukah to cater to the specific needs of customers in East Malaysia.
Plans are also underway to establish new 3S centres in 2025, namely Supreme Priority Kluang in Johor and Millennium Automart Jalan Kuching in Kuala Lumpur. In addition, several facilities are set to be upgraded, including ALV Auto World, Trio Mantap Kajang, Tugu Etika and TB Automotive by year-end.
Auto ConneXion’s strategic expansion and the implementation of the enhanced Ford Guest Experience digital processes at the dealer level ensure optimised efficiency across its branches in Ara Damansara, Petaling Jaya, Kuching and Penang. Moving forward, Supreme Priority Kluang, Sing Kwung Melaka, Boston Auto Kota Kinabalu and I-Expert Kuala Terengganu are targeted for completion by the first half of 2025.
Jeffrey Gan, Managing Director of Southeast Asia, Sime Motors said, “2024 has been a significant year for Auto ConneXion. As the sole distributor of Ford vehicles in Malaysia, our achievements, marked by multiple industry awards and improved customer experience, reflect our dedication and quality of service. Our continued investment in strengthening our presence through showroom expansions and facility upgrades demonstrates our long-term vision and positive outlook for the market.”
Turse Zuhair, Managing Director of Auto ConneXion, added, “At the heart of our commitment to excellence is our highly trained team of sales and after-sales professionals, who ensure that customers receive outstanding service and technical expertise at every touchpoint. With a strategic focus on innovation and service upgrades, Auto ConneXion will continue to set new benchmarks, and we are optimistic in sustaining this momentum in 2025, building on Ford’s leadership position as the number one pickup truck brand in Malaysia.”
Auto ConneXion’s achievements in 2024 were recognised on multiple fronts. The Ford Ranger Platinum clinched two prestigious awards at the MARii Car of The Year Awards: the People’s Choice Award and Best Pickup Truck of the Year. These accolades further highlight Ford’s exceptional quality and premium craftsmanship, strengthening its reputation for reliability and trustworthiness. Furthermore, Auto ConneXion was honoured with the 2024 President’s Award for Dealer NPS and the 2024 President’s Award for Parts Purchase during the Ford Asia Pacific Distribution Market Awards Night, recognising its commitment in delivering exceptional customer service and operational excellence.
Meanwhile, the Ford Ranger Raptor Bi-Turbo Diesel was named “Pick-up Truck of the Year’ by the Allianz DSF.my Vehicle of the Year Award 2024, reinforcing its position as a leader in its category. In addition to this, Ford Ranger also received the Best Pickup Truck award from the Carlist.my & WapCar.my 2024 People’s Choice Awards, reflecting its exceptional performance, durability and customer appeal.
Further cementing its achievements, Auto ConneXion was honoured with the “Salute to Dealers” Award for its contribution to community improvement, one of the six dealers worldwide to receive this prestigious recognition from Ford Motor Company.
Turse Zuhair added, “These achievements reflect the strong demand for Ford vehicles and the trust our customers have in the brand. As we continue to focus on customer satisfaction, innovation and ongoing improvements, we are committed to maintaining our leadership in the segment and delivering an even more rewarding ownership experience.”
For more information, customers can visit www.sdacford.com.my or follow Ford Malaysia on Facebook, Instagram, X or YouTube to stay updated on the latest news and announcements.
