Kuala Lumpur, February 29, 2024 – Today, Prudential BSN Takaful Berhad (PruBSN), Malaysia’s No.1 Takaful Family Operator for the tenth consecutive year, marks a significant milestone with the unveiling of PruBSN WarisanGold, a cutting-edge legacy plan designed to shield families from the unforeseen impacts of financial risks and unexpected events.
Amidst the evolving market dynamics, including heightened emphasis on financial security, PruBSN WarisanGold emerges as a beacon of reassurance. The launch, held at The Exchange TRX, heralds a new era of legacy protection, building upon the success of its predecessor, PruBSN WarisanPlus.
Wan Saifulrizal Wan Ismail, CEO of Prudential BSN Takaful Berhad stated, “PruBSN WarisanGold stands as a testament to our unwavering commitment to safeguarding Malaysian families. The enhanced plan is the third series of PruBSN Warisan takaful legacy solutions that have been launched since 2016. As of 2023, we have and continue to cover more than 200,000 individuals, with a total sum covered of RM 84 billion. As of today, approximately more than RM160 million in total claims have been paid for the protection.
“As Malaysians grapple with the escalating cost of living and lingering uncertainties, it is imperative that we equip ourselves with robust financial strategies. PruBSN WarisanGold embodies our steadfast commitment to fostering financial resilience, offering our customers a secure and worry-free future for themselves and their loved ones,” he further remarked, underscoring the critical importance of prudent financial planning, particularly in the face of emergent challenges.
With its comprehensive coverage, the plan offers a range of benefits, including high-value protection for death, automatic increase in sum covered, legacy bonus and an array of supplementary features. These meticulously tailored elements are poised to address the concerns of families, ensuring their financial future remains secure amidst life’s uncertainties.
In a bid to foster greater awareness and understanding, a panel discussion was convened to shed light on the holistic significance of takaful contributions in narrowing the protection gap among Malaysians, all while adhering to Shariah principles.
PruBSN WarisanGold targets a wider market segment – young and mature families who are seeking high-protection products. With its innovative Hibah Takaful proposition, the plan ensures that in times of adversity, the next-of-kin can navigate life’s challenges with financial security firmly in place.
The plan also integrates the option of Sadaqah/Waqaf, offering customers the opportunity to extend their generosity towards charitable causes, thereby nurturing a culture of community engagement and solidarity.
- Sadaqah to PruBSN Prihatin
PruBSN Prihatin is a charitable society that was established on 23 March 2015. It provides access to education and life skills, health and well-being, and disaster relief for disadvantaged families and communities around Malaysia.
- Waqaf to Yayasan Wakaf Malaysia
Yayasan Waqaf Malaysia is a national waqaf entity and was established in 2008 under the Trustee Act 1952. Their objective is to develop and advance the waqaf properties nationwide.
PU Amin, Celebrity Preacher and Lecturer, speaking on the ethical underpinnings of PruBSN WarisanGold, emphasised the plan’s alignment with Islamic values, portraying it as a conduit for compassion, generosity, and social justice.
“The inclusion of Sadaqah reflects our ethical and community-centred approach to Takaful and reinforces its alignment with Islamic values. Sadaqah truly stands as a cornerstone of a Muslim’s life, embodying their moral and religious responsibilities. With Takaful solutions like PruBSN WarisanGold, both Muslims and non-Muslims can ensure a lasting impact on the lives of their dear ones and the wider community, even beyond their lifetime,” he said
In conjunction with the launch of PruBSN WarisanGold, PruBSN will be giving away exclusive rewards through the PruBSN WarisanGold Golden Opportunity Campaign. For customers who participate in PruBSN WarisanGold with minimum basic sum covered from RM500,000, eligible customers can win up to two pieces of exclusive design 999.9 Gold Wafer Coin from Habib (subject to campaign terms and conditions). Furthermore, eligible customers are qualified to participate in the Rezeki Draw that offers even more attractive gold prizes. This offer is valid from 29 February to 30 April 2024.
With monthly contributions starting at RM50 for a child and RM100 for an adult, PruBSN WarisanGold also includes the innovative booster benefits, combining enhanced sum coverage, cash value booster, and a maturity reward, all bundled within a comprehensive package.
About PruBSN WarisanGold
PruBSN WarisanGold is a shariah-compliant Investment-linked Takaful legacy solution that is designed to meet the unique protection needs of every family with the level of flexibility that is unmatched in the market. In a life full of uncertainties, PruBSN WarisanGold thinks ahead for individuals, helping them build a legacy they can leave behind for their loved ones when unexpected happen.
With affordable high protection, it offers coverage for death and Total and Permanent Disability (TPD) starting from RM350,000 (RM250,000 for child), accidental death coverage of up to 600% of the Basic Sum Covered, special benefits to boost their legacy values with Protection Enhancer for auto-increasing coverage up to 15%, Legacy Booster along with Legacy Bonus to maximise their cash values over the years. In addition to the high life protection, the family (nominees/claimant) will also receive immediate financial assistance with the Khairat Benefit of RM3,000 and the Badal Hajj Benefit of RM3,000.
It also provides multiple options of coverage periods and payment frequencies, as well as customisable with various optional add-on benefits. This helps individuals to attain peace of mind with coverage that best fit their unique protection needs and secure the future for family. From protection to fulfilling the spiritual goal, they could also leave a legacy to the family while giving back to the community through the Charity Option.
To find out more about more these new affordable protection plans and its benefits, please visit www.prudential.com.my and www.prubsn.com.my.
