Stay, Style & Strut! Aloft Kual Lumpur Sentral Teams Up with Zuusaha for a Fashion Inpired Hospitality Experience

Aloft Kuala Lumpur Sentral is thrilled to announce a bold collaboration with Zuusaha, the brainchild of fashion dynamo Zuubaida Sahar from November 2024 to May 2025. 

Known for its ‘Different by Design’ personality, Aloft Kuala Lumpur Sentral reaffirms its funky vibe through this collaboration, blending in Zuusaha’s bold and vibrant designs, which have been making waves for the past six years, to create a unique experience for hotel guests by merging hospitality with fashion.

This collaboration goes beyond style, sparking connections and showcasing versatility. Partnering with this local designer makes Aloft Kuala Lumpur Sentral the first hotel in Malaysia to integrate a local designer’s art and collections in their guest rooms, creating a staycation like no other.

General Manager of Aloft Kuala Lumpur Sentral, Michael Grimmer says, “It was exciting to work with a local fashion brand, especially one that further showcases our personality of being Different by Design while supporting the #SupportLocal initiative. This collaboration offers a unique staying experience, allowing our guests to immerse themselves in local fashion with aone-of-a-kind experience.”

Collaboration Highlights:

Fashion Showcase – Step into the spotlight! Kicking things off in November, Zuusaha will debut her latest collection at Aloft Kuala Lumpur Sentral, an exclusive line designed just for this collaboration: the PARADOX Collection. This thoughtfully crafted collection features 12 stunning designs that aims to inspire connections and evoke emotions. Each piece reflects a rich tapestry of feelings through vibrant colors and creative designs, allowing individuals to explore the depths of human experience while reflecting the nuances of life’s journey.

Zuusaha-Themed Rooms – Stay, Style and Strut staycation package come packed with custom-embroidered amenities featuring Zuusaha’s artwork and chic corners adorned with signature designs – all wrapped in a fashion-forward vibe. Style yourself in Zuusaha jackets available in the room throughout your stay, and snap striking photos for eye-catching posts! 

Wish to get a custom piece during your stay? Reach out to the Zuusaha team to design a custom made piece just for you, bringing your fashion dreams to life right from the comfort of your Zuusaha-themed room. To sweeten the deal, Aloft KL Sentral will host a bi-monthly contest, giving lucky guests staying in Zuusaha-themed rooms a chance to win a bespoke Zuusaha fashion piece worth RM 3,000!

Stay, Style & Strut staycation package is available from 20 November 2024 to 31 May 2025, starting from MYR 610+, inclusive of breakfast and a complimentary minibar for two guests per room.

Fashion Ambient Display – Aloft Kuala Lumpur Sentral is getting a bold new look! Expect an infusion of creativity and style at every corner, as Zuusaha’s funky, vibrant artwork and collections are showcased in designated areas around the lobby, making Aloft KL Sentral the place to be. Discover Insta-worthy spots that will spark your creativity!

Zuusaha Exclusive Offers – Visit www.zuusaha.com to explore their Ready-to-Wear products and accessories, and enjoy an exclusive 20% discount with the code [AKLS20] on Zuusaha’s collection or merchandise during this special collaboration. Do not forget to grab Aloft KL Sentral’s adorable plushies—Tee Tee, Button, Taro, Squiggles, and WeYe—or a customized embroidered towel, perfect for gifting loved ones. Stay tuned, as Zuusaha is also expanding its purchasing channels soon, offering even easier access to their unique creations!

Get ready to strut into a world where fashion meets experience! To book your stay or learn more about this one-of-a-kind room offering, visit aloftkualalumpursentral.com, call us at +603 2723 1188 or email us at reservations.aloftkl@alofthotels.com. Aloft Kuala Lumpur Sentral in collaboration with Zuusaha cannot wait to welcome you to the world where fashion meets Aloft!

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