The city came alive as Watsons Malaysia together with Warner Music Malaysia hosted a sensational blend of music, culture, and immersive experiences at Watsons Futureland 2024. This spectacular event commemorated Watsons’ three decades of excellence in Malaysia with an unforgettable celebration.
Held on 23rd November 2024, the one-day festival attracted 20,000 enthusiastic fans and music lovers, delivering an unforgettable day of vibrant energy, exclusivity, and inspiration. This year’s Futureland was held at the iconic Stadium Merdeka, marking the first event hosted there after its reopening. This historic site, where independence was declared and which has hosted global superstars, now serves as a cornerstone of Malaysia’s music scene.
“As we celebrate Watsons’ 30th anniversary, Watsons Futureland 2024 is our heartfelt way of saying ‘thank you’ to our loyal customers. This event brings together the best of music, culture, and Watsons’ signature experiences in beauty and wellness in one unforgettable night. We are excited to continue inspiring and delighting Malaysians for many more years to come,” said Caryn Loh, Managing Director of Watsons Malaysia and COO of Health & Beauty Asia, A.S. Watson Group.
Futureland 2024 delivered an electrifying 10-hour spectacle, featuring exclusive live performances by 16 of Malaysia’s most beloved artists, including fan favorites like Hael Hussaini, Bunkface, MASDO, Hujan, Aina Abdul, Ayda Jebat, and more. Watsons’ collaboration with Warner Music and these local stars not only elevated the celebration but also underscored its commitment to creating fresh, meaningful experiences for customers as part of its 30th-anniversary milestone. Each act brought its unique magic, transforming the festival into a breathtaking musical journey that kept the audience energized and captivated throughout the night.
For Watsons Club members, the experience was truly extraordinary. More than 20,000 Watsons Club members, customers, and music lovers attended the event throughout the day, enjoying an exciting night. Members were treated to premium grandstand views, food and beverage offerings, and exclusive merchandises.
The Watsons Futureland also features a Watsons Glow Up Zone, featuring over 15 interactive beauty and wellness booths with hands-on product demos, beauty tips, free samplings, games and amazing deals on Watsons’ bestsellers. This elevated experience highlighted Watsons’ unwavering commitment to its loyal community and customers.
Futureland 2024 wasn’t just a music festival, it was a celebration of lifestyle and connection from the vibrant energy of the crowd to the show-stopping performances and curated brand experiences. Watsons Futureland 2024 proved to be more than an anniversary celebration, it was a promise of many more inspiring moments to come.
