Sunway Velocity Mall Brings Joy to the Festive Season with the ‘Beaming Joy’ CSR Initiative

Sunway Velocity Mall’s CSR Initiative, ‘Beaming Joy’ in partnership with Miss Tourism International dedicated to children of NASOM.

Sunway Velocity Mall continues to spread warmth and create unforgettable moments with its heartwarming ‘Beaming Joy’ Corporate Social Responsibility (CSR) initiative, perfectly aligned with this year’s campaign theme. On 8th December 2024, the mall embraced the spirit of giving and togetherness, hosting an inspiring day dedicated to children with Autism Spectrum Disorder (ASD) from The National Autism Society of Malaysia (NASOM).

The day began with a special luncheon for the children and their families, creating a joyful atmosphere of love and connection. The highlight of the event was the arrival of 50 dazzling Miss Tourism International 2024 pageants, representing various countries, who brought festive cheer by shopping for gifts tailored to the children’s wishes within Sunway Velocity Mall.

The pageants visited various outlets across the mall to carefully select thoughtful gifts for the 25 children. Fulfilling the heartfelt wishes of the young ones, the gifts ranged from school essentials like stationery, school bags, and lunch boxes to cherished items like plush toys and practical necessities such as school and sports shoes.

Delegates from various countries paired together to purchase the gifts based on the children’s wishlist.

Through these meaningful gestures, Sunway Velocity Mall aims to foster deeper bonds within the community, spreading the true essence of togetherness, care, and joy during this festive season. After the shopping spree, the pageants personally presented the gifts to the children, leaving everyone with smiles and warm hearts.

Tan Sri Datuk Danny Ooi, President and Founder of Miss Tourism International and Phang Sau Lian, Senior General Manager of Sunway Malls Kuala Lumpur graced the event. A crowning moment followed as the Miss Goodwill Sunway Malls title was awarded to Miss Tourism Thailand after the 50 contestants showcased their talents in a stunning catwalk performance.

“At Sunway Velocity Mall, we believe the true spirit of the festive season lies in spreading joy and fostering meaningful connections. Through the ‘Beaming Joy’ initiative, we aim to inspire kindness and create cherished memories that bring communities closer together,” shared Phang Sau Lian.

Celebrate the Magic of “Christmas Colourama”

This Christmas season, Sunway Velocity Mall invites shoppers to immerse themselves in a vibrant, nostalgic, and heartwarming festive experience. The ‘Christmas Colourama’ campaign beautifully captures the timeless charm of stained glass, evoking the cherished essence of traditional Christmas celebrations. The campaign symbolizes the true holiday spirit—joyful moments with loved ones, thoughtful gift exchanges, and acts of giving back to the community.

Shoppers can look forward to exclusive redemption merchandise such as knitted bags, cookie jars, and bowl sets, along with exciting prizes, including a 6-inch television and 20-inch luggage bags for the top five spenders during the campaign.

For the trendiest updates, impromptu giveaways, and event details, follow Sunway Velocity Mall on Facebook, Instagram, TikTok, Xiao Hong Shu, and the Sunway Mall App. Celebrate this festive season with us and create magical memories!

Leave a Reply

Your email address will not be published. Required fields are marked *