Grand Opening Ceremony of the Franchise Expo MIRF 2023 (FE MIRF 2023) – the retail and franchise industry’s most anticipated event this year will be officiated by YB Datuk Seri Salahuddin bin Ayub, Minister of Domestic Trade & Cost of Living (KPDN) who will join in the celebration of MRCA’s sixth edition of its exhibition.
Formerly known as the Malaysia International Retail and Franchise (MIRF) exhibition, the Malaysia Retail Chain Association (MRCA) has officially rebranded to FE MIRF 2023 for its sixth edition. This year marks a significant milestone for MRCA as we embark on strategic initiatives to elevate the retail and franchise industry in Malaysia, attracting investors from around the world.
Featuring near to 400 booths and over 200 exhibitors, the exhibition anticipates the attendance of over 15,000 visitors, including prospective investors, business owners, and customers – resulting in a boost in business activities, exhibitor transactions, and sales. With significant growth in the participation of foreign investors and retailers from Taiwan, Korea, Singapore, USA, UK, Vietnam, India and Australia – FE MIRF 2023 brought well-established and in-demand brands to provide a platform for local franchisees and investors to make calculated decisions based on side-by-side comparisons on international franchises, ultimately resulting in the introduction of these brands to the Malaysian market.
Domestic exhibitors showcased innovative homegrown franchise concepts, presenting investors with exciting opportunities to participate in the growth of local brands. These concepts were tailored to meet the unique needs and preferences of the Malaysian market. By capitalizing on FE MIRF 2023’s platform, domestic exhibitors showcased its best offerings to attract investments that will enable their franchises to expand and thrive.
