New flagship store reinforces SSF’s commitment to innovative retail experiences and digital expansion
SSF Home Group Berhad (“SSF” or the “Group”), a well-known retailer in furniture, home décor, and home living products, proudly marks a significant milestone with the grand opening of its Glenmarie Flagship Store and its partnership with Haqqi Mall, an e-commerce -portal owned by Koperasi Tabung Haji Berhad (“KTHB”).
With the tagline “SSFHOME Garden Outlet – Where Shopping Meets Nature,” the Glenmarie flagship store introduces a fresh retail concept that blends home shopping with natural elements. The store features creative layouts, greenery-infused designs, and immersive home furnishing displays, offering customers a seamless and inspiring shopping experience. This new flagship also serves as the Group’s headquarters, reflecting SSF’s commitment to enhancing retail innovation while catering to an expanding customer base in the Klang Valley.
In tandem with this milestone, SSF is also strengthening its digital presence through the partnership with Haqqi Mall. The MOU signed today positions SSF as an anchor tenant on the Haqqi Mall e-commerce -portal, which serves as a trusted marketplace catering to Muslim-friendly and lifestyle products. This collaboration enables SSF to reach a broader customer segment, particularly within the Muslim community, offering an extensive range of home and living solutions through Haqqi Mall’s digital ecosystem.
As part of SSF’s ongoing commitment to corporate social responsibility (“CSR”), the Group announced a donation of food supplies to General Hospital, Kids Autism Centre, and Old Folk Homes through the “Program Jalinan Kasih”. This initiative aligns with SSF’s mission to support local communities and ensure that those in need receive essential food aid.
Mr. Lok Kok Khong, Executive Director of SSF Home Group Berhad commented, “The launch of our Glenmarie flagship store represents a new chapter for SSF, where we redefine home shopping by merging nature with retail innovation. At the same time, our partnership with Haqqi Mall reflects our commitment to expanding into digital commerce, ensuring that our high-quality home furnishing solutions are accessible both in-store and online. Additionally, we believe in giving back to the community, and through our CSR efforts. -We are excited to welcome our customers to experience our new store and explore our offerings on Haqqi Mall.”
To commemorate the event, guests had the opportunity to tour the flagship store, experience its unique retail concept, and witness the MOU signing ceremony. The event was graced by key representatives from Haqqi Mall, and SSF’s leadership team.
Looking ahead, SSF remains committed to strengthening its retail footprint, enhancing digital accessibility, and providing customers with exceptional home furnishing experiences. The Group’s expansion into Glenmarie and its digital collaboration with Haqqi Mall reinforce its strategy of bridging physical retail and e-commerce to serve the evolving needs of Malaysian consumers.
