Experience Malaysia’s cultural legacy through interactive celebrations, celebrity tributes, and exclusive rewards.
Pavilion REIT Malls invites visitors to embrace the beauty of Raya with a heartfelt tribute to heritage, cultural traditions, and the joy of togetherness. This year’s celebrations embody the true essence of the season – honouring timeless customs and fostering harmony. Pavilion Kuala Lumpur, together with Pavilion Bukit Jalil, Intermark Mall, and Da Men Mall, will celebrate these cherished traditions with unique festive experiences at each location. Starting from now until 6 April 2025, these celebrations will beautifully showcase the richness of Raya’s heritage and the spirit of togetherness.
Leading the celebrations with a specially curated Budaya Raya theme, Pavilion Kuala Lumpur transformed its Centre Court into a breathtaking homage to Malaysia’s rich heritage. The Budaya Raya theme honours the traditions that define Malaysia’s multicultural identity, reflecting the nation’s diverse yet harmonious spirit. Visitors can immerse themselves in cultural performances, traditional craft showcases, and festive shopping indulgences. Through an exclusive collaboration with Malaysia’s national performing arts theatre, Istana Budaya, Pavilion Kuala Lumpur brings an elevated cultural experience to life with captivating performances. Visitors can enjoy the enchanting melodies of a traditional Malay orchestra, the rhythmic allure of a gamelan ensemble, and the elegance of the Tarian Piring dance – each celebrating the richness of Malaysia’s artistic traditions.
As part of this cultural celebration, Pavilion Kuala Lumpur will present special performances by musicians from the National Symphony Orchestra (NSO), Istana Budaya. These extraordinary showcases will take place on 14 March and 21 March, from 3pm to 4pm. Guests will be treated to a mesmerising symphonic experience, as the talented musicians of NSO bring to life a collection of classical and contemporary compositions, blending traditional Malaysian influences with orchestral grandeur. The performances will create a captivating ambience, filling the air with harmonious melodies that resonate with the festive spirit of Budaya Raya.
Adding a special touch to the festivities, the ‘Steps of Legacy’ showcase at the Spanish Steps offers a stunning tribute to Malaysia’s beloved singer, Dato’ Sri Siti Nurhaliza. This one-of-a-kind exhibition takes visitors on a journey through her illustrious career, highlighting iconic moments while revealing her personal Raya memories of family, gratitude, and tradition.
Beyond this heartfelt tribute, visitors can enjoy a variety of engaging experiences at Centre Court. Families and children can hop aboard a delightful train ride, while the interactive floor LED and stage bring the festive atmosphere to life with dynamic displays.
Following a successful collaboration last year, Pavilion Kuala Lumpur is once again partnering with Swarovski to bring an extraordinary Raya activation to life, marking the brand’s 130th anniversary. The Swarovski Raya Pop-Up near the Main Entrance invites shoppers to experience the elegance of heritage and craftsmanship. This exclusive pop-up showcases Swarovski’s iconic brilliance and timeless designs, offering an immersive journey into its rich legacy where visitors can explore stunning displays of sparkling creations, engage in interactive experiences, and discover limited-edition pieces that celebrate both the festive season and Swarovski’s 130-year legacy of artistry.
The Centre Court will also feature multiple booths from renowned brands, including SimplySiti, Afiya by Siti Nurhaliza, Radzuan Radziwill, Venchi, Variante, Artisans, Mahnaz Food and Carpet Village. Shoppers can look forward to an exciting lineup of activities throughout the month of Ramadan, including a Makeup Demo by SimplySiti on 8, 9, and 16 March at 3.00pm, and an exclusive Dato’ Sri Siti Nurhaliza Fanmeet on 9 and 16 March at 12.30pm. Music lovers won’t want to miss the Jiwa Kacau Malaysia Concert featuring Malaysian rock bands Hujan & Spider on 22 March at 4.00pm. Additionally, the Astro Hari Raya Campaign Launch on 23 March will introduce a stellar lineup of Astro Hari Raya 2025 TV shows, featuring over 20 Malay celebrities.
To engage audiences further, interactive giveaways will be part of the social media campaign, including the Raya Beauty Giveaway, where shoppers can post their best Raya outfit at the Centre Court decor for a chance to win RM200 shopping vouchers, and the Raya Delights Giveaway, inviting followers to share their sweetest Raya memories for a chance to win RM20 GIGI dining vouchers. A Weekly Story Poll will engage audiences with fun Raya-themed choices like Baju Kurung vs. Baju Kebaya, Lemang vs. Ketupat, and Raya in KL vs. Raya in Kampung, further immersing followers in the festive spirit.
Shoppers at Pavilion Kuala Lumpur can enjoy exclusive festive rewards from now till 6 April 2025. Visitors who spend RM300 (or RM200 with a Maybank Credit & Charge Card) will receive limited-edition Raya packets, while those spending RM3,500 with a Maybank Credit & Charge Card can redeem a Swarovski Glass Cup Set. For those indulging in a luxurious shopping experience, spending RM1,500 with a Maybank Credit & Charge Card entitles them to an elegant Swarovski Crystal Pen.
Loyal patrons and Pavilion Kuala Lumpur’s esteemed members will also enjoy additional privileges. Customers who spend RM5,000 in a single receipt at specialty stores will receive a RM200 Banyan Tree Cash Voucher. Additionally, Pavilion Privileges members who spend RM500 and above in a single receipt mall-wide can stand a chance to win exclusive Swarovski gifts. Only 100 lucky members will be selected, and participation is simple – just upload the receipt on the Pavilion Kuala Lumpur mobile app or visit Pavilion Privileges Centre. This exclusive reward is available to Lifestyle tier members and above.
Pavilion Bukit Jalil invites visitors to experience Kemeriahan Bersama, a celebration of togetherness that beautifully blends nostalgia with modern storytelling. The mall has been transformed into a vibrant Raya haven, adorned with traditional décor, festive merchandise booths, and cultural performances that evoke the charm of Raya celebrations.
Adding an exciting modern twist, Pavilion Bukit Jalil has collaborated with Malaysia’s most favourite superhero, BoBoiBoy, bringing an extra dose of fun to the festivities. Visitors can look forward to creating a bunch of joyful moments and meeting BoBoiBoy at the iconic BoBoiBoy’s Kokotiam located at Centre Court throughout Ramadan, with interactive meet-and-greet sessions, stage performances, and engaging activities throughout this festive season. Shoppers who spend RM100 in a single receipt mall-wide also stand a chance to meet BoBoiBoy up close, making this a truly special experience for fans young and old.
For young shoppers and gaming enthusiasts, Pavilion Bukit Jalil will host Malaysia’s No.1 trading card game, MONSTA GALAXY CARD Tournament, on 15-16 March and 22-23 March, inviting participants to compete in a special Raya-themed card battle. Weekly traditional performances, including Ghazal Instrumental Performances and Orkes Melayu Singing Band, will immerse visitors in the rich cultural heritage of Raya through enchanting music and dance. Families can also participate in the Hari Raya Icing Cookie Deco Workshop by Good Times DIY on 8 and 9 March, where they can decorate their own festive treats.
Pavilion Bukit Jalil had also recently hosted an exclusive Li-Ning Meet & Greet and iftar session with their ambassadors, including Tan Boon Heong, Ong Yew Sin, Ting Chun Hong, Kyle Hiew, and Welson Sim. Local celebrities Asrulnizam Kadir, Zati Nizam, Hasnida Hanim, Farah Nabilah, and Zaquan Adha were also invited for the iftar session, giving fans the opportunity to break fast with their favourite personalities.
In addition to this, Pavilion Bukit Jalil embraced the true spirit of Kemeriahan Bersama by sharing joy and spreading kindness with 100 children from Pertubuhan Kebajikan Dan Penjagaan Nur Hidayah. They received festive goodie bags and Duit Raya, reflecting the mall’s commitment to giving back to the community and fostering a spirit of inclusivity and generosity. Through this heartfelt initiative, Pavilion Bukit Jalil ensured that underprivileged children could also experience the warmth and joy of Raya.
To enhance the festive shopping experience, visitors who spend RM150 and above can redeem exclusive Raya packets in two designs: Kemeriahan Bersama Raya packets and BoBoiBoy-themed Raya packets. Shoppers spending RM400 or more will receive a BoBoiBoy-themed stationery set, while those spending RM800 and above can redeem a BoBoiBoy lunch box set along with their Raya packets. Additionally, Pavilion Privileges members spending RM800 or more will receive an exclusive flask as part of their redemption.
Visitors are invited to immerse themselves in the festivities at Intermark Mall with Rhymba Raya, a celebration that harmoniously blends tradition, nature, and music. The Ground Floor Atrium has transformed into a lush sanctuary, inspired by Malaysia’s vibrant greenery where melodies of traditional instruments such as Gamelan and Angklung create an enchanting atmosphere. This immersive setting invites visitors to experience the essence of togetherness, gratitude, and giving – bringing to life the true meaning of Raya. Shoppers can enjoy captivating cultural Malay performances that add a rhythmic charm to the festivities.
Adding a meaningful touch to the celebration, Intermark Mall proudly continues its partnership with renowned fashion designer Carven Ong, breathing new life into donated fabrics collected from the previous Vintage Lunar Splendour celebration. These pre-loved textiles will be meticulously upcycled into timeless, eco-friendly bags, seamlessly blending style with sustainability. These thoughtfully crafted bags will be sold at the retail market throughout the month, with proceeds supporting environmental conservation and underprivileged communities.
In championing heritage and sustainability, Intermark Mall also partners with Yayasan Tuanku Nur Zahirah to raise awareness and appreciation for the intricate art of songket weaving. A traditional weaving loom will be set up to offer live weaving demonstrations and hands-on experiential classes led by professional weavers, allowing visitors to immerse themselves in this centuries-old craft. Visitors are encouraged to acquire these exquisite songket pieces as meaningful keepsakes or gifts, with each purchase directly supporting the livelihood of traditional weavers and ensuring the preservation of this precious Malaysian heritage. These one-of-a-kind handcrafted treasures will be available for purchase throughout the celebration period.
Further enhancing the spirit of giving, Program Rezeki Ramadhan in collaboration with Amanahraya will extend joy to orphans and the wider community through the distribution of bubur lambuk to 2,000 recipients, deepening a sense of unity and compassion during the blessed month of Ramadan.
Intermark Mall shoppers will be rewarded with exclusive redemptions throughout Rhymba Raya celebrations. Spend RM250 in a maximum of two receipts to receive a set of limited-edition Raya packets, while those who spend RM450 can redeem an RM20 F&B voucher to enjoy delectable delights from participating tenants. As a special treat, the mall’s top spenders will stand a chance to win exciting prizes, including a DoubleTree by Hilton Kuala Lumpur guest room with complimentary breakfast worth over RM500. This Raya is not only a time of celebration but also one of appreciation and generosity. With an enchanting blend of culture, environmental sustainability, and community spirit, Rhymba Raya at Intermark Mall is set to be a truly memorable experience for all.
Da Men Mall proudly joins in celebrating the festive spirit of Hari Raya with Kenangan Raya, a heartfelt campaign designed to evoke the nostalgia of balik kampung traditions while creating new memories with loved ones. Running from now till 28 March 2025, this special celebration brings together the essence of togetherness, heritage, and gratitude, offering a meaningful experience for shoppers and visitors. Inspired by the charm of village life, Kenangan Raya highlights the beauty of Malaysia’s cultural roots, reminding city dwellers of the warmth and joy of returning home for the festive season.
Stepping into Da Men Mall, visitors will be greeted by a stunning festive setup at the Lobby Area on the Ground Floor, transporting them to a picturesque countryside scene. The centerpiece, a ketupat-adorned tree, pays tribute to the most iconic Raya delicacy, symbolising unity and togetherness. A dedicated Heritage Santai Kampung area, complete with rattan chairs and traditional Malaysian blooms, offers a cosy retreat where families and friends can gather, take photos, and relive the cherished moments of past celebrations. This immersive decor enhances the festive atmosphere as well as serves as a testament to Da Men Mall’s commitment to preserving cultural heritage through an engaging and visually captivating experience.
To add excitement to the celebrations, Da Men Mall rewards shoppers with exclusive festive redemptions. With a minimum spend of RM80 in two combined receipts, shoppers can redeem limited-edition Raya packets, a must-have for gifting during this special occasion. Additionally, those who spend RM180 (or RM280 including Jaya Grocer receipts) will be eligible for the Kenangan Raya lucky draw, featuring an array of exciting prizes such as household and lifestyle prizes, from stylish home essentials to everyday must-haves. These festive rewards will enhance the shopping experience, making every visit to Da Men Mall during this Raya season even more special, filled with joy, appreciation, and the spirit of giving.
Across Pavilion Kuala Lumpur, Pavilion Bukit Jalil, Intermark Mall, and Da Men Mall, visitors are invited to experience a celebration that beautifully weaves heritage and modern celebrations while embracing the vibrancy of today’s festive spirit. From dazzling decor and cultural performances to interactive experiences and exclusive shopping rewards, this season’s festivities promise a heartwarming blend of nostalgia and modern joy for families, friends, and shoppers alike.
For more information, visit:
- Pavilion Kuala Lumpur, https://www.pavilion-kl.com/
- Pavilion Bukit Jalil, www.pavilion-bukitjalil.com
- Intermark Mall, https://www.intermark-mall.com/
- Da Men Mall, https://www.damen-mall.com/
