Sime Motors has announced a strategic partnership with CompAsia, Southeast Asia’s leading provider of device circularity solutions, to address the growing issue of electronic waste (e-waste) as part of its shared commitment to environmental responsibility. This initiative focuses on promoting responsible disposal and recycling of e-waste, which will extend to Sime Motors’ operations in Malaysia, Thailand, Singapore and Indonesia.
With an increase in e-waste, the collaboration provides a responsible solution for employees and customers to dispose old electronic devices. Participants can exchange their used devices for cash or discounts on new purchases through a trade-in programme. Additionally, the partnership aims to raise awareness about extending the life cycle of devices, encouraging customers to consider refurbished options. This contributes to the circular economy and ultimately reduces the environmental impact of e-waste going to landfill.
Jeffrey Gan, Managing Director of Sime Motors Southeast Asia, shared, “The partnership with CompAsia provides a hassle-free experience to our employees and customers, making it easier to dispose old devices responsibly while promoting the circular economy across our Southeast Asia operations. The increase in e-waste has grown to an alarming rate, and as an organisation, we aim to address this and drive positive change.”
George Hashim, Chief Strategy Officer of CompAsia, said, “Sime Motors is one of the most established brands across Southeast Asia and we are honoured to join forces through collective efforts toward a greener, more connected future. We believe that our innovative approach to extending the life cycle of devices together with Sime Motors’ leadership will greatly influence consumers to make choices that help preserve our planet.”
This partnership builds on Sime Motors’ ongoing environmental stewardship efforts. Moving forward, the collaboration will coincide with the roll out of several initiatives, including corporate social responsibility (CSR) projects, device trade-in programmes and awareness campaigns focused on e-waste reduction. Through dedicated CSR efforts, decommissioned electronic devices that meet quality standards will be donated to an underserved community in Malaysia, prolonging the devices’ life cycle toward a robust circular economy.
Sime Motors and CompAsia aim to provide practical solutions that help customers and employees contribute to the circular economy. The partnership focuses on raising awareness about the growing issue of e-waste and encouraging responsible device disposal.
