Wuhu, China, 18 April 2025 – A humanoid robot in a sleek silver-gray exosuit was seen on March 18, 2025, gracefully moving through the showroom at the Intelligent Strategy Launch by Chery, the parent company of OMODA&JAECOO.
With a gentle and natural tone, it introduced vehicle features, served beverages, and assisted guests with test drive bookings—demonstrating a warm, approachable, and highly capable service presence. The demonstration quickly drew widespread attention from both the audience and the media.
Its name is the AiMOGA Robot, co-developed by OMODA&JAECOO’s parent company, Chery and the AiMOGA team. As the first embodied intelligent humanoid in the brand’s smart ecosystem, the AiMOGA Robot has officially taken on its role as an “Intelligent Sales Consultant” at the OMODA C5 JOYSTAR 4S dealership in Kuala Lumpur, Malaysia—marking its debut on the international stage. It also stands as a powerful symbol of transformation from “intelligent manufacturing” to “intelligent service” by OMODA&JAECOO’s parent company, Chery.
From a virtual avatar on a screen to a fully present figure in a physical showroom, the AiMOGA Robot has achieved a technological leap—from imagination to reality.
Mornine, the Digital Persona: A Symbol of Brand Identity in the Virtual World
Back when OMODA was preparing to launch its latest model——OMODA C5, the team envisioned a digital character that could resonate with Generation Z—bridging the gap between the brand and younger consumers through the concepts of the metaverse and virtual humans. After rounds of character development and model refinement, the virtual persona Mornine was born. She appeared across promotional animations, brand livestreams, and other digital platforms, gradually becoming a recognisable “intelligent face” for the audience.
But the ambition of OMODA&JAECOO’s parent company, Chery, extends beyond the screen. The team posed a bold new question: “What if Mornine could truly walk into the real world?” That spark of imagination became the origin of the AiMOGA Robot project.
From In-Vehicle Algorithms to Humanoid Intelligence: A Shared Language of Technological Advancement
As breakthroughs in large-scale AI models and end-to-end algorithms continue to accelerate, the once-clear boundary between intelligent vehicles and humanoid robots is rapidly dissolving. OMODA&JAECOO’s parent company, Chery’s deep technical foundation in core automotive modules—such as autonomous driving, environmental perception, and electronic control chassis—has created fertile ground for technology migration, enabling humanoid robots to develop full-stack capabilities across perception, cognition, decision-making, and execution.
At the perception layer, the AiMOGA Robot is equipped with an on-device multimodal sensing model that integrates input from vision, speech, and other modalities. This allows it to accurately interpret user commands, physical gestures, and surrounding showroom environments. At the execution layer, it leverages a bionic motion system and automotive-grade hardware to support upright walking and dexterous hand operations. It has also achieved multi-robot coordination, enabling collaborative tasks such as guided tours and reception services alongside other robots. At the decision-making layer, the AiMOGA Robot harnesses the power of Deepseek large models to understand natural language semantics and generate personalised, context-aware responses.
In addition, OMODA&JAECOO’s parent company, Chery’s existing supply chain, manufacturing infrastructure, and rigorous testing systems—originally built for vehicle production—now serve as a powerful industrial backbone for robotics development. This cross-domain capability allows the AiMOGA Robot to move quickly from research and development (R&D) to commercial deployment, laying a solid foundation for scalable applications across diverse real-world scenarios.
In 2023, the AiMOGA Robot completed its first round of R&D testing, with the debut prototype rolling off the production line by year-end. By early 2024, it made its public debut at the OMODA&JAECOO Global Dealer Conference, demonstrating core capabilities including upright walking, voice-based interaction, hand gestures, and sustained human-robot conversation.
In October of the same year, at the OMODA&JAECOO Global User Summit, the robot showcased advanced functions such as vehicle walk around explanations, semantic map construction, and autonomous navigation. Then in November, during the National Skills Competition, it successfully performed a water delivery task through a multi-robot control system—highlighting its ability to execute complex, coordinated actions across multiple agents.
By 2025, the AiMOGA Robot officially entered commercial deployment at a 4S dealership in Kuala Lumpur, marking its transition from experimental prototype to on-duty team member in real-world service environments.
Brand Naming: Where Eastern Wisdom Meets Future Technology
The name “Mo Jia” reflects a fusion of cultural heritage and technological ambition. “MO” pays tribute to Mozi, the ancient Chinese philosopher and scientist, symbolising critical thinking and precision craftsmanship. “JIA” refers to armour, representing the embodiment of mech-style technology in physical form.
The English name AiMOGA blends Artificial Intelligence (AI) with Multi-Objective Genetic Algorithm (MOGA), encapsulating both a forward-looking technical philosophy and a phonetic echo of the Chinese name. It reflects the brand’s global orientation and deep-rooted technological foundation.
At the upcoming 2025 Shanghai Auto Show, the AiMOGA Robot will also make an appearance at the OMODA&JAECOO booth. It will interact with OMODA&JAECOO’s all-new New Energy Vehicle (NEV) lineup—the OMODA C7 SHS, JAECOO J5 BEV, and the 2025 upgraded OMODA C5—while explaining OMODA&JAECOO’s latest super hybrid technology SHS to the audience on-site. In the future, the AiMOGA Robot is set to extend its presence into high-touch human-machine interaction scenarios such as shopping malls, exhibitions, cinemas, and government service centres. It is also expected to enter more emotionally resonant spaces—including homes, schools, and eldercare facilities—where companionship, empathy, and adaptability are essential. Its capabilities in language comprehension, multimodal generation, and dexterous hand operations will continue to evolve to meet these demands. As new use cases emerge and technical capabilities grow, the AiMOGA Robot will accompany users around the world in exploring the limitless possibilities of “AI by your side”—transforming from a brand icon into a trusted companion of everyday life.
