Groundbreaking collaboration sets new benchmark for sustainable automotive waste management.
Kuala Lumpur, 8 July 2025 – Sime Motors, the leading automotive player in Asia Pacific has launched its zero-waste* tyre recycling programme , marking a significant milestone in environmental stewardship and industry leadership in Malaysia. In partnership with Evergreen Corporate Sdn. Bhd, the programme will be rolled out across all Sime Motors dealerships in Peninsular Malaysia beginning 1 July 2025. It is the first structured programme of its kind by a Malaysian automotive retail group, aimed to reduce environmental impact of end-of-life tyres through a fully closed-loop zero-waste recycling process*.
“This programme reflects our commitment to sustainability and innovation in waste management,” said Jeffrey Gan, the Managing Director of Southeast Asia, Sime Motors. “With Evergreen Corporate’s advanced capabilities, we’re proud to lead the zero waste* tyre recycling within the industry.”
Through this programme, used tyres collected from Sime Motors’ service operations at brands such as BMW, MINI, Ford, Hyundai, Jaguar Land Rover, Volvo, BYD, Denza, Drivecare and Auto Selection will be sent to Evergreen Corporate, whose facility utilises the Advanced Thermal Recovery Green Technology. This process enables 100% material recovery with low harmful emissions turning waste into reusable industrial resources such as carbon black, fuel oil and recovered steel. Evergreen is also proudly accredited with the ESG Gold rating by MARC (Malaysian Rating Corporation Berhad), recognising its leadership in sustainable waste management.
Wan Afif Azizul, CEO of Evergreen Corporate added “This partnership is a significant milestone not just for Evergreen, but for the future of green technology in Malaysia.” “We are constantly working to innovate and advance tyre recycling technology, and we are honoured to partner with Sime Motors to drive Malaysia’s green economy forward,” said Kwang Meng Kian, Co-Founder of Evergreen Corporate. “This collaboration not only addresses the challenge of tyre disposal but does so using a solution that is clean, scalable and future-ready.”
The partnership aligns with Department of Environment (DOE) standards and supports broader national ESG and sustainability objectives. As a socially responsible organisation, Sime Motors recognises the importance of taking ownership of its environmental footprint in ways that are both operationally effective and meaningful to customers and communities.
With this programme in place, customers can be confident that when they service or purchase vehicles from Sime Motors, their used tyres are being handled through a system designed to minimise harm to the environment. By choosing Sime Motors, customers are not only investing in quality automotive solutions but are also contributing to a cleaner, more sustainable future for the next generation.
*In accordance with the “zero waste” definition provided by Zero Waste International Alliance (ZWIA)
About Sime Motors
Sime Motors is one of the core businesses of Sime Group, representing a wide array of marques from luxury names such as BMW, Rolls-Royce, Jaguar, Land Rover and Porsche to broad appeal brands including Ford, Hyundai and BYD, as well as commercial vehicles. Sime Motors has presence in ten markets namely Malaysia, Singapore, Chinese Mainland, Hong Kong, Macau, Taiwan, Australia, New Zealand, Thailand and Indonesia.
Sime Motors is actively involved in all facets of the automotive business – from importation and assembly, to distribution, retail and rental. Our retail operations feature world-class state-of-the-art facilities to provide immersive experience and service excellence to our valued customers. Through its regional operations, Sime Motors aims to be a leader in EV. Visit www.simemotors.com.my for more information.
About Evergreen Corporate
Evergreen Corporate Sdn. Bhd., established in 2009, is a Malaysian environmental solutions company specialising in waste tyre recycling through its proprietary TRU Green Technology. From its early operations in Simpang Pulai using rotary kiln batch systems, Evergreen has evolved into a leader in clean technology with its second facility in Telok Gong, Selangor, capable of recycling 60 tons of tyres per day with zero harmful emissions. The company produces high-value outputs such as industrial diesel, refined carbon black, and steel wires, while operating within a closed-loop system that removes dust and odour. Evergreen has earned key recognitions including an ESG Gold Rating (MARC), BAT certification (DoE Malaysia), and licenses from MITI, MIDA, and MIGHT.
Its upcoming Phase 3 plant, set to begin operations in 2026 in Simpang Pulai, will expand its capacity to 240 tons per day, making it the largest waste tyre recycling facility in Southeast Asia. Through technology, regulatory compliance, and strategic growth, Evergreen continues to drive meaningful impact in waste-to-energy innovation and contribute towards a low-emission, circular economy. For more information about Evergreen Corporate and its initiatives, please visit www.evergreencorporate.com.
