KUALA LUMPUR, 24 January 2026 — Kinohimitsu, in collaboration with Guardian Malaysia, introduced Men’s Power 360°, a holistic men’s health campaign encouraging men to take a more comprehensive and proactive approach to long-term wellbeing, confidence, and everyday performance.
Men’s Power 360° addresses the growing tendency for men to focus on short-term energy while overlooking recovery, visible health, and lifestyle balance. The campaign reframes men’s wellbeing as a complete system, supporting energy, skin and hair health, physical resilience, and confidence across different life stages.
As part of the campaign, an immersive Men’s Power 360° experiential event hosted by Kinohimitsu was held at JPM Group of Companies Museo @ Kota Damansara. Set within
Malaysia’s largest private automotive collection, the event blended health education with lifestyledriven experiences, creating an engaging and interactive environment for guests.
The event opened with a welcome address by Jennifer Chin, Chief Operating Officer of Kino Biotech Malaysia, who said “Men’s Power 360° reflects how Kinohimitsu approaches men’s wellbeing today. It is not just about energy or performance, but about building consistent daily habits that support confidence, visible health, and long-term resilience. Through our collaboration with Guardian, we aim to make this holistic approach more accessible and relevant to modern men.”
This was followed by a speech from Tiffany Choo, General Manager, Commercial of Guardian Malaysia, who shared “Guardian plays an important role in bringing wellness solutions closer to consumers in their everyday lives. By partnering with Kinohimitsu on Men’s Power 360°, we are supporting men with trusted products, education, and practical solutions that fit seamlessly into their daily routines.” Guests were also welcomed by TM Chin, Managing Director of JPM Group of Companies, the event host.
Participants then took part in an immersive event experience featuring wellness mocktails, personal colour analysis, styling and image guidance, interactive car simulation challenges, and a guided automotive tour, creating a dynamic environment that connected health, confidence, and modern lifestyle performance.
, Ms Tiffany Choo, General Manager, Commercial of Guardian Malaysia ,Tiffany Choo, Guardian Malaysia 商业总经理, Dr Jennifer Chin, Chief Operating Officer of Kino Biotech Malaysia 陈莉萍, 首席营运官, Mr Jason Chong, Head of Sales of Kino Biotech Malaysia, Jason Chong, 销售主管
A Holistic System for Men’s Wellbeing
Men’s Power 360° is supported by key products from Kinohimitsu’s men’s portfolio, each aligned with different aspects of men’s wellbeing:
- Kinohimitsu Maca Men Pro — supports daily energy and vitality
- Kinohimitsu Collagen Men — supports skin condition, joint health, and recovery
- Kinohimitsu Haéria Pro — supports hair strength and scalp health, reinforcing confidence and self-image.
Together, these products reflect Kinohimitsu’s inside-out approach to men’s wellbeing — addressing both internal health needs and visible indicators of confidence.
Through Men’s Power 360°, Kinohimitsu and Guardian Malaysia aim to make men’s health education more engaging, relevant, and experiential, encouraging men to take ownership of their wellbeing — because real power is built from every angle.
