Kuala Lumpur, 28 February 2026 – In celebration of the upcoming Hari Raya Aidilfitri, Sungei Wang Plaza warmly invites shoppers to embrace the spirit of togetherness and festive transformation through its vibrant Raya campaign, “Glow Up Raya”, taking place from 28 February to 29 March 2026. Held in support of Tourism Malaysia’s Visit Malaysia 2026 initiative the campaign brings the festive season to life with a unique blend of tradition and modern city charm, featuring cultural showcases, musical performances, festive workshops, redemptions, a bustling bazaar, and meaningful community initiatives.
Stepping into Sungei Wang Plaza this Raya season, visitors will be immersed in a captivating festive décor that captures the nostalgic charm of a traditional Malaysian kampung, set against the vibrant backdrop of modern Kuala Lumpur cityscape. At the Centre Court and Main Entrance, visitors are welcomed by a large-scale kampung-inspired photo opportunity structure designed to evoke warmth, familiarity, and the joy of balik kampung. The installation features a beautifully crafted façade reminiscent of a wooden village house, complete with intricate batik elements and festive detailing, while glimpses of KL’s iconic skyline subtly frame the scene, blending tradition with the energy of the city.
Adding authenticity and texture to the setting, a batik loom and weaving-inspired decorative elements are incorporated into the display, paying tribute to Malaysia’s rich textile heritage. Flowing batik fabrics are suspended overhead, creating a visually striking canopy of colours and patterns that enhances the festive atmosphere. Warm festive lights are strung across the installation, casting a welcoming glow that transforms the space into a picturesque Raya village scene, making it ideal for family portraits, social media moments and memorable gatherings. The combination of heritage craftsmanship and contemporary presentation embodies the essence of “Glow Up Raya,” where tradition is celebrated in a refreshed and modern way.
“This year’s Glow Up Raya is designed to immerse visitors in the warmth and nostalgia of a traditional kampung celebration while incorporating modern elements that reflect today’s vibrant lifestyle. From the batik-inspired installations to the lively performances, we want every visitor to experience Raya not just as a shopping season, but as a meaningful cultural celebration.” Said Joseph Teo, General Manager of Sungei Wang Plaza.
GLOW UP RAYA MUSICAL SHOWCASE
Taking centre stage on 29 March 2026 (Sunday) at Centre Court, the Glow Up Raya Musical Showcase serves as the grand finale of the campaign. This large-scale live entertainment experience designed to bring together shoppers, fans and the wider community in one electrifying festive moment. Positioned as the pinnacle event of The Glow Up Raya, the showcase promises an energetic and star-studded afternoon that encapsulates the spirit of celebration, unity and modern Raya vibrancy.
Presented in partnership with Era FM, the event will be hosted by the station’s popular announcer Sha Sha, adding a familiar and lively touch that connects with fans across Malaysia.
The musical showcase will feature a dynamic line-up of popular Malaysian artistes including MimiFly, Aufa Hanie, Zubir Khan, and Ammar Haikal. Blending contemporary Raya hits with crowd-favourite performances, the event is expected to draw strong footfall and create a high-impact festive atmosphere within the mall.
More than just a performance segment, the Glow Up Raya Musical Showcase is designed as a celebration moment, making it a gathering point where families, youths and tourists can come together to sing along, capture memories and experience Raya in a fresh, engaging format. The event also reinforces Sungei Wang Plaza’s reputation as a lifestyle-driven retail destination that goes beyond shopping, offering curated entertainment experiences that resonate with today’s audiences.
FESTIVE HAPPENINGS AT SUNGEI WANG PLAZA
Throughout the campaign period, visitors can look forward to a lively and diverse line-up of cultural and entertainment programmes that bring the festive spirit to life across the mall. Adding a playful touch to the celebrations is the Ketupat Mascot Walkabout, taking place on 21, 22 and 23 March 2026, where shoppers can enjoy cheerful appearances, interactive moments and photo opportunities with the festive mascot.
Fashion and heritage take centre stage with the Festival Warisan Nusantara Fashion Show on 6 and 7 March 2026, presenting a vibrant showcase of traditional attire that celebrates regional craftsmanship and cultural identity. Music lovers can also enjoy the Persatuan Pencinta Ukulele Showcase on 15 March 2026, where local performers will deliver charming and uplifting melodies, adding a warm communal atmosphere to the festivities.
Building excitement toward the peak of the campaign, the Beats on Stage Concert 2026 and Suara Kita Raya on 28 March 2026 will energise the mall with dynamic live performances and festive musical moments. Complementing the entertainment line-up are a series of traditional performances that highlight Malaysia’s rich cultural heritage. Visitors can experience the Malaysia Cultural Dance Performances by ASWARA Alumni on 28 February and 7, 14, 21 and 28 March 2026, alongside Tarian Kebudayaan by Tourism Malaysia on 14 and 28 March 2026, offering a colourful celebration of the nation’s diverse artistic traditions and cultural expressions.
RAYA WORKSHOPS
The Raya Miniature Workshop by MinNature Malaysia stands out as a unique experiential offering designed to engage families and creative enthusiasts. Held at JUMPA, LG Floor on selected dates (7, 14, 21, 22, 23 and 28 March 2026 at 1PM and 4PM), the Raya Miniature Workshop Designed to be family-friendly and beginner-accessible, the workshop encourages bonding moments between parents and children while fostering creativity and appreciation for craftsmanship. Conducted in collaboration with MinNature Malaysia, known for its intricate miniature craftsmanship, the workshop allows participants to assemble and decorate their own festive-themed miniature scenes.
GLOW UP RAYA BAZAAR
A key highlight of this year’s celebration is the Glow Up Raya Bazaar, a lively marketplace experience carefully curated to offer both variety and quality, the bazaar brings together a mix of local entrepreneurs, festive vendors and specialty brands offering Raya essentials and unique finds. Running daily from from 28 February to 29 March 2026 at Centre Court throughout the campaign period, the bazaar serves as a dynamic focal point that complements the kampung-inspired décor and festive programming.
GLOW UP RAYA REDEMPTIONS
Shoppers can enjoy a more rewarding festive shopping experience through the Glow Up Raya Redemption Programme, where a selection of exclusive Raya-themed gifts awaits. With a minimum spend of RM80 in a maximum of two receipts, shoppers are entitled to redeem the Glowing Raya Packet, a festive collectible designed to complement the spirit of giving during the season. Those who spend RM250 in a maximum of two receipts can take home the Gleaming Raya Tiffin, a stylish and practical premium perfect for everyday use or festive gatherings.
In addition, CapitaPlus members who spend RM350 in a maximum of two receipts will be eligible to redeem a CapitaPlus Exclusive Cookie Jar, a special collectible created exclusively for members to elevate their Raya celebrations. All redemption items are available while stocks last, making early participation highly encouraged.
RAYA GIVE AND GLOW
As part of its commitment to giving back, Sungei Wang Plaza introduces Raya Give and Glow, a meaningful initiative encouraging shoppers to donate pre-loved clothing at designated bins at the thrifting hub located on 2nd Floor. Donors will receive discount vouchers from participating thrift stores, while all collected items will be distributed to refugee communities in collaboration with United Arakan Institute Malaysia.
In addition, Sungei Wang Plaza is proud to host a special Berbuka Puasa session in collaboration with Pusat Gelendangan Anjung Kembara on 11 March 2026. This meaningful gathering aims to share the spirit of compassion, generosity, and togetherness with members of the community, bringing staff, tenants, and visitors together to foster a sense of unity and goodwill during the holy month of Ramadan. Guests will enjoy a warm meal in a welcoming atmosphere, highlighting the mall’s commitment to giving back and supporting those in need.
“For decades, Sungei Wang Plaza has been a gathering place for people from all walks of life. As we support Visit Malaysia 2026, The Glow Up Raya strengthens our role as a cultural and tourism landmark in Kuala Lumpur. This campaign is not just about shopping; it is about unity, celebration and giving back to the community, embodying the true spirit of Raya.” Said Mr Ng Yih Chen, Chairman of Sungei Wang Plaza.
The Glow Up Raya aims to bring the community together and create memorable moments during the Raya season. The campaign is made possible with the support of key partners, including ERA as the Official Radio Partner, Jumpa and Minnature Malaysia as Campaign Partners, and United Rakan Institute Malaysia as the CSR Partner, whose collaboration has contributed to the success of the initiative. Shoppers are invited to participate in the celebrations and enjoy the vibrant Raya offerings throughout the mall.
For more information, visit Sungei Wang Plaza’s website at www.sungeiwang.com or check real-time updates on Sungei Wang Plaza’s Facebook page at www.facebook.com/sungeiwangplaza.
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