Supporting 200 families across PPR Desa Rejang and PPR Air Panas, benefiting approximately 1,000 individuals, through a Ramadan community outreach initiative.
[from left to right] Khong Jien Howe, Assistant Marketing Manager, Kechara Soup Kitchen Society; Michelle Chong, Senior Category Manager, Guardian Malaysia; Damien Wong, Sales Director, BLACKMORES Malaysia; and Kim Heng Chong, Country Manager, BLACKMORES Malaysia
KUALA LUMPUR, 19 MARCH 2026 – BLACKMORES Malaysia, in collaboration with Guardian Malaysia and Kechara Soup Kitchen, organised a community outreach initiative to support 200 families living in PPR Desa Rejang and PPR Air Panas, benefiting approximately 1,000 individuals. The initiative saw the distribution of essential food supplies, hygiene products and nutritional supplements to underserved communities, reinforcing BLACKMORES’ ongoing commitment to building healthier communities and supporting everyday wellbeing.
BLACKMORES Malaysia sponsored nutritionally balanced food packs and supplements, including Omega Complex 120s and Daily Protect Chewable 60s, while Guardian Malaysia contributed daily necessities such as toothbrushes and shower gel.
Volunteers from BLACKMORES Malaysia and Guardian Malaysia, together with Kechara Soup Kitchen, packed and distributed essential aid packs containing staple food items, hygiene products and selected BLACKMORES supplements to support families’ health and nutritional needs throughout Ramadan.
BLACKMORES Malaysia and Guardian Malaysia volunteers preparing essential aid packs
In addition to the distributions at PPR Desa Rejang and PPR Air Panas, BLACKMORES Malaysia will contribute 1,000 units of Daily Protect Chewable 60s. These will be distributed to other PPR communities across the Klang Valley through Kechara Soup Kitchen, extending nutritional support and everyday health benefits to more underserved families. In total, approximately 2,000 individuals are expected to benefit from this initiative.
The outreach reflects BLACKMORES’ ongoing efforts to give back to the communities in which it operates across Asia-Pacific. In Malaysia, this commitment is reflected through initiatives such as Project Kindness, a grassroots program focused on supporting underserved communities through initiatives centred on health, wellbeing and nutrition. Through volunteer-driven initiatives and partnerships with community organisations, BLACKMORES continues to support meaningful efforts that contribute to the wellbeing of local communities.
“In conjunction with the meaningful month of Ramadan, BLACKMORES Malaysia, together with Guardian Malaysia and Kechara Soup Kitchen, supported 200 families at PPR Desa Rejang and PPR Air Panas.
Through the distribution of food and BLACKMORES supplements, we hope this initiative helps to support and improve the health and wellbeing of the community throughout the month of Ramadan,” said Chloe Meng, Head of Marketing at BLACKMORES Malaysia.
“Guardian, your wellbeing partner for the past 58 years, seeks to give new meaning to Raya traditions. Beyond duit Raya and festive delicacies, we encourage Malaysians to give gifts that help protect their loved ones, in line with the theme ‘Seikhlas Pemberian, Seindah Lebaran’ (A Sincere Gift, A Beautiful Celebration).
We are truly honoured to be able to support this initiative, and we hope that this contribution brings joy and a sense of relief to the families here, especially during the meaningful month of Ramadan,” said Michelle Chong, Senior Category Manager of Guardian Malaysia.
BLACKMORES Malaysia remains committed to supporting initiatives that promote health, nutrition and community wellbeing, and will continue working with partners and local organisations to make a positive difference in communities across the country.
