Brand brings the world’s first kids’ tech ecosystem to life through immersive retail experiences at Sunway Pyramid and IOI City Mall
Kuala Lumpur, Malaysia — 29 April 2026 — myFirst, the creator of the world’s first kids’ tech ecosystem, has announced the launch of its first dual flagship experience stores in Malaysia, marking a milestone in the brand’s retail expansion and bringing its integrated ecosystem of connected, creative and child-friendly technology to life through a new experiential concept for families.
Grand opening on 1 May at LG1.128A, Sunway Pyramid and L2-K206, IOI City Mall, the two myFirst Experience Stores bring the brand’s growing ecosystem of kids’ technology into a hands-on retail environment designed around play, exploration and family engagement.
The launch reflects growing momentum for purpose-built children’s technology in Malaysia and reinforces myFirst’s commitment to making safe, age-appropriate and creativity-driven tech more accessible to families.
“Malaysia is an important growth market for myFirst, and these first dual flagship stores represent an exciting step in deepening how we engage with families here,” said G-Jay Yong, CEO and Founder at myFirst. “We wanted to create more than a retail store — we envisioned an experience centre where parents and children can explore firsthand how technology can support safety, creativity and meaningful connection.”
Chosen for their strong family-oriented audiences, Sunway Pyramid and IOI City Mall serve as ideal launchpads for myFirst’s offline retail debut, with additional expansion planned across key malls in Malaysia.
A New Retail Experience for Families
Unlike traditional electronics retail, the myFirst Experience Stores are designed as interactive experience centres featuring dedicated zones that bring the brand’s ecosystem to life.
- At Connect, families can explore the myFirst Circle app and FONE smartwatch series, experiencing calling, video calls and GPS-enabled safety features.
- At Capture, children can discover creative photography through myFirst’s instant print cameras, encouraging exploration through their own lens.
- At Create, hands-on activities with the myFirst 3D Pen inspire imagination, creativity and learning through play.
- At Care, families can experience wellness-focused innovations including the myFirst CareBuds Max, featuring the world’s first transparency mode designed for children, allowing kids to enjoy immersive audio while staying aware of their surroundings.
Together, these spaces reflect myFirst’s vision of technology as a tool for connection, creativity and child development.
The stores also showcase myFirst’s broader ecosystem of products, including smartwatches, instant print cameras, audio devices and creative tools — all available for hands-on trial and demonstrations.
Designed for parents with young children, the experience stores address growing demand for technology that supports child safety, communication and creative development in a trusted digital environment.
Building Momentum in Malaysia’s Growing Kids’ Tech Category
The launch builds on myFirst’s expanding presence in Malaysia through online channels and retail partners including Popular Holdings, TMT by Thunder Match and ALL IT Hypermarket. As awareness and demand for child-focused technology continue to grow, the new stores offer families an immersive way to engage with products designed specifically for children.
“We believe children should experience technology in ways that are safe, inspiring and age-appropriate,” added G Jay. “Through these stores, we hope to help families discover what connected technology designed for kids can truly look like.”
Grand Opening Celebration for Families
To celebrate the dual-store debut, myFirst will host a Grand Opening Celebration across both locations from 1–3 May, featuring exclusive launch privileges and family-friendly activities, including:
- Complimentary myFirst Fone M1 and two refill packs for the first 20 customers purchasing myFirst Insta Lux
- 15% off all myFirst products from 11:30am onwards
- Lucky draw entries with every purchase above RM199
- Complimentary Häagen-Dazs ice cream vouchers for the first 100 shoppers at Sunway Pyramid store
- Opening day ribbon-cutting ceremony and lion dance performance
“We wanted the opening to be more than a store launch — it is a celebration for families to discover, play and experience the myFirst ecosystem together,” said G Jay.
Families are invited to visit the new myFirst Experience Stores from 1 May and enjoy exclusive grand opening experiences. For more information, visit https://my.myfirst.tech/ or follow Instagram @myfirst.tech.my.
