KUALA LUMPUR, 4 May 2026 – Canon Marketing Malaysia (“Canon”) has successfully concluded its nationwide “Drive Your Dream” campaign, turning aspirations into reality with prizes worth over RM300,000, including a Tesla Model 3 as its grand prize.
Bringing the campaign to a high-energy close, the prize presentation ceremony was held at the Tesla Experience Centre, Pavilion Damansara Heights, where excitement peaked as Noren Zuriati Abdul Manaf was announced as the grand prize winner, driving home a brand new Tesla Model 3.
Other winners included Li Gian Chong, who took home the 1st Prize of an EOS R5 Mark II with RF24-105mm F4.5-6.3 IS STM; Armin Azhari Mat Shupi, who won the 2nd Prize of an RF24-105mm F2.8L IS USM Z; and Kah Hui Shin, who secured the 3rd Prize of an EOS R7 with RF-S18-150mm F3.5-6.3 IS STM.
Held from 1 November 2025 to 31 January 2026, the campaign garnered an impressive 17,599 entries nationwide, underscoring strong engagement from Malaysians eager to elevate their creative journey with Canon.
Designed with simplicity in mind, the campaign offered a seamless participation journey. Customers who purchased selected Canon cameras or lenses from authorised retailers or the Canon Official eStore could easily submit entries through an online registration process.
Beyond the prizes, “Drive Your Dream” reflects Canon’s ongoing commitment to creating meaningful connections with its community, empowering users not just to capture moments but to pursue their passions.
“Guided by our Kyosei philosophy of living and working together for the common good, we are committed to creating initiatives that not only bring value to our customers but also strengthen our connection with the communities we serve,” said Masato Yoshiie, President & CEO of Canon Marketing Malaysia.
The strong response to the campaign highlights the continued demand for high-quality imaging tools among Malaysians, from everyday users to content creators and photography enthusiasts. The campaign also supports Canon’s broader efforts to drive Malaysians to explore photography and content creation with advanced imaging tools.
“As visual storytelling continues to evolve, we are seeing more creators emphasize video alongside photography. Guided by our commitment to delighting you always, Canon remains focused on delivering versatile imaging solutions that empower users to seamlessly capture both, with strong performance in videography becoming increasingly important,” said Edward Chang, Head of Image Communication Business Division, Canon Marketing Malaysia.
As Canon continues to evolve its imaging ecosystem, initiatives such as “Drive Your Dream” reflect its commitment to supporting a growing community of camera users. Enabling individuals to explore their creativity and capture moments with greater confidence and purpose.
For more information about Canon’s latest campaigns and initiatives, visit https://my.canon/en/consumer.
