Having successfully completed its first five stops in Sabah, Terengganu, Sarawak, Pahang and now Kelantan, MILO® Malaysia Breakfast Day 2026 has brought together approximately 49,000 participants nationwide to date. The Kelantan stop successfully attracted 10,000 participants, including families and Malaysians of all ages, reflecting growing awareness across communities on the importance of building healthier breakfast habits and maintaining an active lifestyle.
More young Malaysians are recognising the importance of a balanced breakfast in supporting their energy, focus and overall well-being throughout the day. Simple habits like having a balanced breakfast and staying active can make a significant difference in their daily lives.
Held at the field of Universiti Sains Malaysia (USM), Kelantan as its fifth stop, the MILO® Malaysia Breakfast Day 2026 highlighted how youths can play an important role in championing healthier habits and inspiring those around them to start their day with a balanced breakfast. As part of its nationwide journey, MILO® Malaysia Breakfast Day selected a university setting to be closer to the Malaysian youth, encouraging them to start small with healthy habits that can grow into lifelong routines.
Teachers and educators also play a vital role in shaping positive lifestyle habits among younger generations. As role models and mentors, they help reinforce the importance of balanced nutrition, active living and overall well-being, encouraging students to adopt healthier routines that can benefit them both in school and throughout their lives.
Professor Dato’ Dr. Shaiful Bahari Ismail, Campus Director, Health Campus, Universiti Sains Malaysia (USM) Kelantan said, “What has been particularly encouraging throughout the MILO® Malaysia Breakfast Day journey is seeing Malaysians from different generations come together to embrace healthier lifestyles. With the Kelantan stop taking place on a university campus, it is particularly meaningful to see young Malaysians actively participating in this movement and recognising that simple habits, such as having a nutritious breakfast and staying active, can make a lasting difference to their well-being. The habits formed during young adulthood can shape positive routines that last a lifetime.”
With younger generations increasingly navigating busy academic schedules, digital lifestyles and fast-paced routines, maintaining consistent healthy habits can sometimes be a challenge. Research shows that starting the day with a nutritious breakfast plays an important role in supporting energy, focus and overall well-being, especially for students who need to stay prepared for their daily commitments. In this regard, MILO® Malaysia Breakfast Day aims to encourage practical habits that can be built from a young age and carried into adulthood[1].
For 13-year-old Mohd Syamil Hakim bin Mohd Sabri, being the first to cross the finishing line at the MILO® Malaysia Breakfast Day 2026 Kelantan was an unforgettable achievement. “I didn’t do any training this morning. I just had a can of MILO® before the run and it gave me the energy I needed,” said Syamil, who represented Kelantan in the MSSM Rugby Championship 2025. As an athlete, Syamil understands the importance of proper nutrition before physical activity. “Breakfast is essential because our bodies need energy in the morning to perform throughout the day. For me, breakfast is non-negotiable,” he said.
Nadhirah Najwa, 21 and her group of friends from Universiti Sains Malaysia (USM) Kelantan’s School of Health Sciences, took part in MILO® Malaysia Breakfast Day Kelantan 2026 for the first time. The group shared that the event was a meaningful opportunity to take a break from their studies and enjoy a morning activity. “Most mornings, we are rushing for classes. This fun run reminds us of the importance of setting time to start the day with a balanced breakfast and stay active for our well-being,” said Nadhirah.
Fellow USM student from School of Medical Sciences, Danish Bin Mohd Ridhwan Mahendran said MILO® brings back fond childhood memories. Reminiscing about MILO®, he said, “Growing up, my parents would always prepare a cup of MILO® for me before school. It’s a simple memory that reminds me of their love and inspires me to start the day right.”
Yazli Yaakub, 51, a technical and vocational education and training (TVET) instructor, travelled from Putrajaya to join MILO® Malaysia Breakfast Day Kelantan 2026, his second consecutive year after participating in Putrajaya last year. Proudly garbed in a complete Baju Melayu, he enthused, “It is important to stay active regardless of age and I always encourage my family to join me.” Yazli believes educators play a crucial role in inspiring the younger generations on healthy living. “I always remind my students never to skip breakfast. Even if it’s just a cup of MILO® for breakfast, it gives them the energy and focus they require for their learning and practical sessions. Healthy habits should be cultivated from a young age, which help shape the future of our well-being.”
Meanwhile, Roziah Binti Ismail, 40, a lecturer at Kolej Matrikulasi Kelantan, understands the demands of student life and the importance of starting the day with a nutritious breakfast. “Our students have packed schedules from morning until late afternoon. Breakfast is more than just a meal – it provides them the energy and focus they need to learn, stay engaged and remain productive throughout the day,” she said. Leading by example, Roziah also participated in the run. “It’s encouraging to see so many people taking part in programmes like this to remind us that a nutritious breakfast and an active lifestyle are simple habits that can make a lasting difference. And of course, a warm cup of MILO® is a great way to start the day,” she added.
Through this nationwide journey, MILO® aims to continue raising awareness across different states and generations on the importance of building healthier breakfast habits and maintaining an active lifestyle. By encouraging families, especially the younger generation, to embrace simple daily choices such as enjoying a nutritious breakfast and staying active, MILO® hopes to inspire healthier habits that can be carried into everyday life. The Nestlé for Healthier Kids (N4HK) programme further supports this effort by promoting greater awareness of healthier choices that can contribute to long-term healthier lifestyles.
The nationwide journey will conclude with a grand finale at Putrajaya on 12 July 2026, bringing together thousands more Malaysians for a final celebration of active living, nutritious breakfast habits and community spirit. Families, senior citizens and young Malaysians are invited to be part of this exciting closing chapter as MILO® Malaysia Breakfast Day 2026 wraps up its nationwide journey with a morning filled with energy, movement and meaningful moments.
