Petaling Jaya, March 22, 2023 – Delighting Malaysian coffee lovers once again, Nestlé Malaysia unveiled a brand-new look for its NESCAFÉ Classic Kopi Kedah 2023 edition! First launched in 2020, this represents the third edition of the Company’s first-ever homegrown coffee product, made with 100% Malaysian coffee beans purchased through the NESCAFÉ Grown Respectfully Programme.
Embodying Nestlé Malaysia’s commitment to rejuvenate coffee farming in Malaysia and enhance the livelihoods of local farmers, the programme was first established in 2019 in partnership with the Federal Land Development Authority (FELDA), Kedah State Department of Agriculture (KSDA) and Kedah Economic Development Authority (KEDA), to guide local farmers with training and technical assistance on seeding propagation, field planting and maintenance, and post-harvest operations. Laying the foundation for a greener coffee farming ecosystem, the programme also helps farmers to transition to more environmentally-conscious agricultural practices such as regenerative agriculture.
Through NESCAFÉ Grown Respectfully Programme, Malaysian farmers are able to cultivate coffee seedlings with the utmost care and respect to produce high-quality coffee beans that offer a uniquely Malaysian taste and aroma. To date, NESCAFÉ Grown Respectfully has successfully trained around 270 farmers and provided support for the cultivation of approximately 270,000 coffee seedlings across 150 acres of land.
