KUALA LUMPUR, 23 January 2024 – The Year of the Dragon is celebrated for its strength, power, and success. Ancient tradition encourages to tap into the dragon’s energy in welcoming positive opportunities and transformation.
To celebrate Chinese New Year, MyTOWN Shopping Centre (MyTOWNKL) joins the festivity by embracing traditional values with contemporary aspirations, marked by Wisdom and Wealth.
“The concept of wisdom holds a special place, it signifies the importance of knowledge, experience, and the continuous pursuit of personal and collective enlightenment. In tandem with wisdom, the celebration also embraces the theme of wealth, which symbolises prosperity and good fortune,” said En Mohd Azhan Che Mat, General Manager of MyTOWN Shopping Centre.
Capturing the vibrant spirit of the Chinese New Year, an unconventional music video has been composed, weaving in the often-overlooked taboos associated with this festive season. Infused with an upbeat vibes and cleverly written lyrics, You Dunno Meh adds a modern twist to ancient customs. This unique composition revolves around unity, diversity, and the shared joy of celebrating Chinese New Year in harmony despite the cultural differences. It enriches the celebration and builds a stronger, more connected community
The bustling marketplace contributes to the festive atmosphere, offering a variety of goods, crafts, and traditional food. Shoppers are invited to participate and share celebration with loved ones in making this season truly joyous.
Wisdom in Tradition
Immerse in the essence of Chinese wisdom by exploring traditional practices and customs, from sophisticated decoration adorned with traditional Chinese red lantern and paper cutting; vibrant dragon and lion dance performance; and inspiring workshop – each holds symbolic meaning and is believed to bring good luck and fortune.
| Date | Time | Location |
| Lion & Dragon Dance | ||
| • 27 Jan – 12 Feb* | 3:00 p.m. 7:30 p.m. | Central Town, Ground Floor Town Park, Ground Floor |
| Meet Polly, The Mascot | ||
| • 27 Jan – 12 Feb* | 4.00 p.m. & 5.30 p.m. | Central Town, Ground Floor |
| God of Prosperity Meet & Greet | ||
| • 27 Jan – 12 Feb* | 4.30 p.m. & 6.00 p.m. | Central Town, Ground Floor |
| Polly Figurine Workshop | ||
| • 27 Jan – 20 Feb | 1:00 p.m. | MyGROUND, Ground Floor |
| Lion Dance Workshop | ||
| • 27, 28 Jan, 3 Feb | 2.00 p.m. & 4.00 p.m. | Central Town, Ground Floor |
| Lion Dance Championship | ||
| • 4 Feb | 3:30 p.m. & 4:30 p.m. | Central Town, Ground Floor |
* Weekends and Public Holiday
Prosperity and Abundance
Dive into the richness of Dragon year and unlock the exclusive redemption, each piece is carefully crafted to bring prosperous and positive energy. From culturally inspired decorations to festive attire, MyTOWNKL App members can redeem this Chinese New Year collection with a minimum of 88 accumulated loyalty points to infuse their celebrations with charm and prosperity.
In collaboration with Plain Paper Lab, unique Polly merchandise is specially designed and produced. From Dragon inspired Pandora Box to Fortune Windmill, each symbolises good luck and success. Festive fortune packets are available in five distinctive collections, the adaption of Dragon or Koi in the design element symbolise prosperity while the use of gold or soft hues symbolise celebration and festivity – perfect for collectors. Indulging in the sweetness of Mandarin Oranges and the exquisite taste of Fortune Cookies during festive moments, I promise you a symphony of taste to elevate your festive moments further.
Prosperity Drinks
Two delightful juices combining vibrant flavors and ingredients to symbolise luck, abundance, and good fortune are created to add a touch of festivity to the celebration. These special prosperity drinks are exclusively available at Urban Juice outlet in MyTOWNKL.
Moving into the Lunar New Year, we have more than 20 new tenants’ line up to open their outlet at MyTOWNKL for the next 3 months. We have provided new services to cater to the needs of our community and continue to enhance our facilities to cater to the customer demand. In addition, MyTOWNKL has commissioned its old project office to be transformed into an international educational centre wholly operated by Ideas Academy, a IGCSE certified private primary and secondary school. Ideas Academy at MyTOWNKL is targeted to open in April 2024.
“This joyous occasion is an opportunity for us to partake in the festivity, learn from the wisdom of the past, and strive for greater success in the coming year,” he added.
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About MyTOWN Shopping Centre
MyTOWN Shopping Centre is a super-regional shopping centre for friends and family on the fringes of the Central Business District of Kuala Lumpur. The shopping centre is a onestop destination for shopping, dining, and entertainment. Anchored by IKEA, MyTOWN Shopping Centre is set to deliver a fantastic customer experience with a vibrant mix of retailers. It is one of five shopping centres under the portfolio of Ikano Centres, part of IKEA Southeast Asia. MyTOWN Shopping Centre is developed jointly by Boustead Holdings Berhad and Ikano Pte. Ltd. For more information, log on to mytownkl.com.my.
About The Boustead Group
Since its inception as a modest trading entity more than 180 years ago, the Boustead Group has grown by leaps and bounds to comprise more than 90 subsidiaries, associate companies and joint ventures, and has substantial interests in various sectors of the Malaysian economy. The Boustead Group’s operations are focused in six key areas: plantation, heavy industries, property, finance & investment, trading & industrial and pharmaceutical. URL: https://www.boustead.com.my.
About IKEA Southeast Asia
Our portfolio of shopping centres are the hearts and hubs of our communities, creating a better everyday life for the 100 million visitors who visit us every year. Together with our IKEA stores, we create meeting places for friends and families to have a safe and fun day out. We also develop land and invest in residential, office and other types of real estate to create vibrant destinations where people can live, work and play. With strong ambitions to grow our portfolio, we currently operate five meeting places in Malaysia and Thailand including IPC and MyTOWNKL in Kuala Lumpur, Toppen in Johor Bahru, the first phase of a shopping centre in Batu Kawan, Penang, and Megabangna in Bangkok. We are part of Ikano Retail, the only IKEA franchisee in the world owned by the Kamprad family that founded IKEA. To learn more, visit our Ikano Centres WEBSITE or LINKEDIN page.
