A Pop-Up Tribute to Tradition and Togetherness
KUALA LUMPUR, 26 March 2024 – Step into a world where tradition meets modernisation and the timeless charm of Raya intertwines with the wonders of contemporary design. MyTOWN Shopping Centre (MyTOWNKL) invites you to embark on “Unfolding Raya Wonders” – a journey of discovery through a captivating pop-up greeting card concept that celebrates the essence of Raya tradition.
“In the heart of every Raya celebration lies the spirit of togetherness, a radiant beacon that unites families, friends, and communities in joyous harmony. We believe in celebrating diversity and inclusivity, and Hari Raya is a wonderful opportunity to embrace and honour our cultural traditions,” said Mohd
Azhan Che Mat, General Manager of MyTOWN Shopping Centre.
Festive Décor
Unfolding Raya Wonders is a world where tradition thrives through memories of a pop-up greeting card. Through sophisticated design and meticulous craftsmanship, this masterpiece brings the magic of Raya to life, capturing the essence of this festive holiday in every fold and crease.
As the card unfolds, a breathtaking scene emerges, transporting shoppers to a world of wonder and delight. At the heart of this theme lies a finely fabricated Eternal Dome that serves as a canvas for our imagination. Embedded with LED neon lights, this centrepiece promise to bring the scene to life, casting a warm, and inviting glow that captures the spirit of the season.
Raya Showcases
A bustling marketplace comes to life, filled with the sights and sounds of Raya festivities. From traditional art crafts and musical performances to joyous gatherings, every element is carefully crafted to immerse viewers in the magic of the celebration. Shoppers are welcomed to participate in an array of Raya activities and be mesmerised by special performances while shopping or dining.
| Events | Schedule | Location | |
| Mantap Food Fest (28 Mar – 7 Apr) | Iftar Picnic | 3:00 p.m. – 12:00 a.m. | Town Park & Sunken Garden |
| Activities | Bespoke Eid Postcard | All Day | Central Town |
| Colours of Raya | |||
| Kuda Kepang Kids’ Workshop* | 2:00 p.m. | ||
| Mascot Appearance* | 3:00 p.m. | ||
| Performances | Kuda Kepang* | 3:30 p.m. | |
| Dikir Fusion* | 4:00 p.m. | ||
| Contemporary Zapin* | 4:30 p.m. | ||
| Joget* | 8:30 p.m. | Sunken Garden | |
| UCSI Dance Studio (21 Apr) | Canggung Dance Kids’ Workshop | 5:30 p.m. | Central Town |
| Hip Hop & Contemporary Dance | 6.00 p.m. | ||
* Weekend and Public Holiday only
To continue this joyous celebration, the IKANO Centres produced a trending Raya tune “Bestnya Raya Stail Saya”, collaborated with talented Malaysian singer-songwriter and actress Aisha Retno to capture the excitement, mood, and feelings of celebrating Raya according to one’s style. This music video combined the genres of joget, city pop, neo pop, and rap that represent the different styles of audiences.
Music video is available to watch at all MyTOWNKL social platforms.
Redeem Rewards
Hari Raya is a time when families come together, homes are adorned with lights and decorations, and gifts are exchanged as tokens of love and appreciation. Celebrate the spirit of joy and generosity through a unique tiered festive redemption programme, where shoppers are allowed to be rewarded while enjoying the festivity’s shopping spree.
Sampul Royale A season to celebrate the Classic. Immerse in the festive splendour
Tier 1 with the gracefully crafted Sampul Raya. Available in a set of three
elegant designs, which will definitely evoke happiness and gratitude for both giver and receiver.
Versatile Mini Pouch with Indulge in luxurious premium dates in a beautifully crafted carrier Kurma pouch, designed to complement the joyous spirit of Hari Raya while Tier 2 offering practicality and elegance.
Exquisite Scarves A selection of exclusive scarves made from the finest materials and
Tier 3 vibrant colours; these scarves are the perfect accessory to
complement any Hari Raya outfits in expressing a unique sense of style with confidence.
“The year of 2023 has been an extremely promising year as we experienced an 8.3% increase in yearon-year sales growth, demonstrating robust growth and market traction through strategic initiatives and targeted marketing campaigns,” En Azhan continued. “As part of our ongoing commitment in providing a diverse and vibrant meeting place experience, we are delighted to welcome Victor by Galaxy Sports, Signature Kitchen, Famous Amos, Bask Bear Coffee, and more additions to our dynamic roster of retailers in the coming months,” he added.
In addition, MyTOWNKL take proactive steps to address pressing environmental challenges by collaborating with KLEAN App and TM Unifi in harnessing the collective expertise and initiating a sustainability project aimed at promoting eco-friendly practices within our community. This collaboration represents a significant initiative in the ongoing sustainability journey to inspire and empower individuals to adopt greener lifestyles. MyTOWNKL’s Sustainable Corner is located at West Entrance, Basement
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