Gentle, Safe, and Eco-Friendly Cleaning Solutions for Parents
PETALING JAYA, 28 AUGUST 2024 – ReadyCare Signature (ReadyCare), Malaysia’s pioneering brand of bio-based cleaning products, is excited to introduce its new Baby Care line, offering parents a safe and eco-friendly way to care for their little ones.
This new line features carefully formulated products such as Baby Bottle & Utensil Cleaner, Baby Laundry Detergent, and Baby Sanitizer Spray, all crafted with plant-based ingredients to replace harsh, fossil-based chemicals. These products are gentle enough for daily use and safe for items that come into close contact with babies and young children.
Studies show that infants and toddlers are particularly vulnerable to environmental toxins. A 2022 study by the World Health Organization (WHO) reported that children under five are exposed to higher levels of pollutants, which can lead to developmental issues, respiratory problems, and other health concerns. Moreover, the demand for non-toxic, baby-safe products has surged, with the global baby care market expected to reach USD 206.68 billion by 2029, according to a 2023 report by Research and Markets.
ReadyCare Signature is the first Malaysian brand to earn USDA bio-based certification, and its Baby Care products, like the rest of its range, and vegan-certified by the UK Vegan Society. This launch addresses growing concerns among parents about chemical exposure, offering a safer alternative that protects both their children and the environment.
Yeoh Eng Foo, Founder and Managing Director of ReadyCare said, “According to World Health Organization guidelines, children are more vulnerable to chemical exposure because their organs and immune systems are still developing. Our Baby Care line is designed with this in mind, providing a healthier, gentler cleaning experience that parents can trust.”
In conjunction with this launch, ReadyCare Signature has also signed a Memorandum of Understanding (MOU) with Unifood International Pte Ltd to distribute its products in Singapore. This partnership is a strategic move to expand ReadyCare Signature’s reach and bring its ecofriendly solutions to more families across the region.
“Partnering with Unifood, a company deeply rooted in the on-the-go nutrition solutions business segment, creates a strong synergy that aligns perfectly with our philosophy at ReadyCare Signature. Their expertise and network in Singapore will help us bring our eco-friendly solutions to more families, reinforcing our role as a trusted Clean Living Companion,” Yeoh added.
ReadyCare Signature’s Baby Care products are now available at selected retail outlets and online through rcsignature.com.my, where customers can also subscribe to receive their favourite products regularly.
