The nationwide search to find Malaysians who can handle the heat and be the fastest to finish the spiciest Fire Chicken has come to an end, with Richeese Factory Malaysia proudly hosting the exhilarating Grand Finale of the Fire Chicken Challenge 2.0 at Central i-City Shah Alam. This year’s competition saw a remarkable surge in enthusiasm, with 600 participants signing up online—a significant increase from last year’s 400 contestants.
The first part of the Fire Chicken Challenge 2.0 was held at multiple locations in the South, North and Central regions where the top finalists were selected from each region based on their performance in finishing Fire Chicken with a spiciness level of Level 3, judged on the speed and cleanliness of their chicken bone and plate.
The ultimatum of the Richeese Factory Fire Chicken Challenge 2.0 saw 40 finalists competing to finish Fire Chicken at the highest spiciness level, Level 5, with the cleanest bone and plate. The competition was fierce, showcasing not only the contestants’ endurance but also their prowess in handling extreme heat.
Joel Lee, Country Head of Richeese Factory Malaysia & Singapore, commented on the success of the contest: “The Fire Chicken Challenge 2.0 has been an incredible journey this year. It gives our fans an opportunity to push their limits while enjoying the bold flavours we are known for. The impressive increase in participation also reflects the growing popularity of Richeese Factory’s unique offerings.”
The winners of the Grand Finale were awarded with substantial prizes: the champion received a cash prize of RM4,500 and a voucher worth RM500, the first runner-up earned RM3,000 and a RM500 voucher, while the second runner-up took home RM1,500 and a RM500 voucher. 5 consolation winners were given RM500 in cash and RM300 vouchers each.
In addition to the thrilling competition, Richeese Factory Malaysia is excited to announce a major milestone with the upcoming opening of its 50th outlet at the Ground Floor of Sunshine Central Penang, set to debut in October 2024.
With its modern and inviting décor, this latest outlet offers a welcoming space designed to enhance the dining experience where customers can enjoy their meals, relax, and connect with friends and family. The layout is thoughtfully designed to accommodate both intimate gatherings and larger groups, making it the perfect spot for any occasion.
Joel Lee added, “Thanks to the incredible support from Malaysians, Richeese Factory has become one of the fastest-growing restaurants in the country. This 50th outlet forms part of our broader ambition to be preferred fast-food among customers across the region and Malaysia.”
List of Richeese Factory Fire Chicken Challenge 2.0 Winners
- Grand Winner
Muhammad Hafiz bin Mohammad Nooh (Central) 0:47:05
- First Runner Up
Mohd Gadafhi bin Usman (Central) 0:52:28
- Second Runner Up
Tnay Chee Chow (Southern) 0:55:00
- 5 Consolation Prizes Winner
- Azman bin Abu (Central) 0:58:38
- Teng Thien Yong (Central) 1:06:31
- Mohamma Daniel Mohd Yusoff (Northern) 1:07:34
- Muhammad Afiq bin Zamri (Central) 1:08:02
- Amirul Hisham bin Mohamad Shahrel (Central) 1:08:57
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