Kinohimitsu, the leading brand in bio-nutraceutical supplements deeply committed to community well-being, is partnering with Watsons Malaysia to launch an initiative focused on diabetic care during Diabetes Awareness Month in November. The official launch, set on November 15th at The Exchange 106 TRX, aims to raise awareness and address the increase in the prevalence of Diabetes in Malaysia, as well as to offer practical support through free blood glucose screening tests. In conjunction with educational efforts via sharing by the brands’ pharmacist & dietitian, Kinohimitsu is also introducing its latest product, WellSure SugaBalance (Diabetics Formula).
Diabetes – A Growing Health Crisis
With 95% of diabetes cases in Malaysia being type 2 diabetes, lifestyle modifications and preventive measures are crucial to curb this growing health crisis. Government initiatives have come into play in tackling this issue. The Health Ministry of Malaysia (KKM), through the Advocacy Plan launched in November 2023, has increased the tax on sugar, including premixed sugary drinks, to discourage excessive sugar consumption. Additionally, the 2024 Budget proposed raising the excise duty on sugary drinks further, from 40 sen to 50 sen per litre.
Furthermore, the National Plan of Action for Nutrition of Malaysia III (NPANM III), launched in 2016, outlines a comprehensive framework to promote healthy eating habits and reduce the risk of chronic and non-communicable diseases like diabetes. Government agencies beyond the health sector are also actively participating in addressing the diabetes crisis. The Kementerian Perdagangan Dalam Negeri (KPDN) has collaborated with KKM on initiatives like the “Jom Kosong” campaign to promote healthy eating habits and reduce sugar consumption.
United Against Diabetes: A Collective Responsibility
The event held at Arena Watsons, The Exchange 106 TRX contributes and strengthens the ongoing collective effort to raise awareness and educate the public on diabetes prevention and management. Through expert sharing, free health screenings (available at 96 Watsons pharmacies), and product demonstrations, attendees stand to gain valuable insights on adopting healthier lifestyles, as well as the benefits of incorporating dietary supplements into daily routines to support blood sugar control and overall well-being.
Ms. Jennifer Chin, COO of Kino Biotech Malaysia, and Ms. Foo Hwei Jiek, Trading Director Watsons Malaysia, attended the launch event.
“We are honoured to partner with Watsons Malaysia in our shared mission of improving community health together. Despite the frighteningly high prevalence of diabetes in Malaysia, many individuals remain dangerously unaware of their susceptibility to the disease. We are truly grateful towards Watson’s Malaysia for lending their extensive network of outlets to offer free health screenings. This expansive platform will certainly be a catalyst in our efforts to spread education and awareness within communities,” comments Ms Jennifer Chin.
“We also applaud the Government’s recent initiatives, such as the Advocacy Plan by KKM on curbing sugar consumption, which are crucial steps in addressing the causes of the disease at its roots. We here at Kinohimitsu are committed to supporting these efforts and working together with the people to instil the importance of early detection and timely intervention to combat this disease. By combining education, awareness and proactive measures, we can empower Malaysians to make informed choices in their journey towards leading healthier lives,’ Ms. Chin continued.
“In conjunction with World Diabetes Day, we’re thrilled to partner with Kinohimitsu in this special initiative to raise awareness about diabetes and promote proactive health screenings. By providing free glucose tests at 96 Watsons outlets nationwide, we aim to empower Malaysians to take control of their health. Our collective mission is to prevent diabetes on a larger scale, focusing on early detection and timely intervention, essential steps in managing this chronic condition. ,” comments Ms Caryn Loh.
WellSure SugaBalance: A Partner In Diabetes Management
The event also marked the launch of Kinohimitsu’s latest innovation, WellSure SugaBalance, a plant-based, complete nutrition formula designed to support dietary management for individuals with diabetes and help control blood glucose spikes. This complete and balanced meal replacement contains 28 essential vitamins and minerals, along with a proprietary blend of four plant-based protein sources and four plant-based fat blends rich in Omega-3, 6, and 9.
At a glance, WellSure SugaBalance is formulated with the following key components that work together in regulating blood sugar levels:
- Slow-Release Carbohydrates
Isomaltulose and Inositol are complex carbohydrates that are digested slowly, leading to a gradual release of glucose into the bloodstream. This slow-release helps to maintain stable blood sugar levels and prevent postprandial spikes.
- Bitter Melon & Mulberry Extract Both components are well-known for their potential to improve insulin sensitivity.
- Low GI Formulation
Low glycemic index (GI) formulation is a method of creating foods that have a low GI score, effectively controlling glucose levels, improving energy levels, makes you feel full longer, and aids in weight management.
- Balanced Macronutrients
The formula provides a balanced ratio of protein, carbohydrates, and healthy fats, offering a balanced and complete meal while promoting satiety.
This gluten-free, lactose-free, and preservative-free formula offers a safe and effective way to support a healthy lifestyle for individuals with diabetes, especially when combined with a balanced diet and regular exercise.
During the event, a live product demonstration by Kinohimitsu’s resident dietitian, showcased how easy it was to prepare a delicious and nutritious meal using WellSure SugaBalance. The process was as simple as mixing four scoops of powder with 200ml of lukewarm water and shaken or stirred until dissolved, ready to be enjoyed at one’s convenience.
All in all, the fight against diabetes is certainly a multi-pronged approach. By taking small yet significant steps, such as regular health screenings, adopting better diets, and incorporating the right supplements, we can empower ourselves mitigate the risks of diabetes and lead healthier, happier lives.
Take charge of your health today with Kinohimitsu’s WellSure SugaBalance (Diabetic Formula), available now at leading pharmacies in Malaysia or online at my.kinohimitsu.com.
ABOUT KINO BIOTECH
Kino Biotech is a leading integrated bio-nutraceutical and cosmeceutical company specialized in product conceptualization, development, commercialisation, brand marketing, sale and distribution of innovative healthcare and beauty products. Our core business is the sale of healthcare and beauty products and services under our own proprietary brand, Kinohimitsu.
