Jaguar Land Rover Malaysia Awarded Fifth Retailer Of The Year Award

Jaguar Land Rover Malaysia (JLR Malaysia) continues to set the bar in luxury automotive, demonstrating its unwavering commitment to excellence. It once again clinched the prestigious Retailer of the Year (Asia Pacific) title at the recent Jaguar Land Rover Retailer Awards 2023/2024. This remarkable achievement marks JLR Malaysia’s fifth win and fourth consecutive year at the top, solidifying its position as a leader in the luxury automotive sector.


The coveted Retailer of the Year Award recognises JLR Malaysia’s consistent excellence in a comprehensive evaluation spanning marketing, sales, customer service, staff training and retailer presentation. The repeated success reflects JLR Malaysia’s ability to not only meet but exceed the industry’s highest standards year after year.

Central to JLR Malaysia’s success are Sime Motors’ core values of “Care for All, Act with Integrity and Win Together”. These principles have been the driving force behind the company’s triumphs, fostering a collaborative and customer-centric culture that permeates every aspect of its operations.

Jeffrey Gan, Sime Motors’ Managing Director, Southeast Asia, remarked, “JLR Malaysia’s extraordinary accomplishment of securing the Retailer of the Year award for the fourth consecutive year is a testament to our steadfast commitment to excellence. As the automotive sector continues to evolve with cutting-edge technological innovations and enhanced customer experiences, this accolade reinforces our ability to consistently set new benchmarks for operational excellence and customer satisfaction in a highly competitive market.”

Syed Ahmad Muzri Syed Faiz, Managing Director of Vantage Malaysia and Jaguar Land Rover Malaysia, said, “We are deeply honoured to be recognised once again as the Retailer of the Year. This continued success not only reflects the robust strategic partnership between JLR Malaysia and SISMA Auto but also highlights the effective synergy and dedication of our unified team. We are proud to be acknowledged as a driving force in the luxury automotive market, continually raising the bar for innovation and customer service.”

To celebrate this milestone, JLR Malaysia is launching an exclusive campaign for its loyal customers. From October 25, 2024, to January 31, 2025, customers will have the chance to win accessories and merchandise vouchers worth up to RM8,000. This campaign provides an opportunity for our valued customers to experience the Jaguar Land Rover lifestyle.

“This campaign is our way of expressing gratitude to our customers for their continued support,” added Syed Ahmad Muzri.

To experience the unwavering standards of excellence that has earned JLR Malaysia this prestigious award five times, the public is invited to visit the state-of-the-art Ara Damansara showroom. As the largest Jaguar Land Rover showroom in Southeast Asia, the Ara Damansara facility showcases JLR Malaysia’s commitment to modern luxury transformation, featuring an impressive lineup of Jaguar and Land Rover vehicles, exclusive merchandise and personalised services.

“We encourage everyone to visit our Ara Damansara showroom and experience firsthand the dedication and attention to detail that have earned us this recognition. Our team is ready to provide an immersive journey into the world of Jaguar Land Rover, demonstrating why we have consistently been recognised as the best in the region,” continued Syed Ahmad Muzri.

As JLR Malaysia looks to the future, the company remains focused on pushing boundaries beyond customer expectations and enhancing its position as a leader in the luxury automotive landscape. 

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