This holiday season, MyTOWN invites you on an enchanting voyage with a one-of-a-kind Christmas decoration: a whimsical ship crafted by four extraordinary friends from the imaginative world of Tadaland. Partnering with the Hong Kong-based lifestyle brand Tadaland, MyTOWN presents Shine! Uniquely You, Joyfully Together—a captivating journey with four characters—Dante, Apollo, Taro, and Mellow—across magical seas, celebrating the spirit of unity and individuality at MyTOWN.
Hailing from Tadaland, home to 16 vibrant characters inspired by the MBTI personality types, these four friends symbolise the beauty of diversity and the strength of coming together. Each character reflects a unique personality, reminding us that embracing our differences can create something truly magical. Visitors can also take the Tadaland personality test to discover which character they match with based on their unique traits.
The media launch at MyTOWN yesterday marked the official unveiling of the Shine! Uniquely You,
Joyfully Together campaign, with the Tadaland team joining the event all the way from Hong Kong. Hosted by comedy queen, Joanne Kam, the event was filled with festive cheer, including meet-andgreet sessions with Santa, Miss Claus, and the Tadaland mascots, as well as exciting performances such as an electrifying LED drum show, and a special live show by popular songstress, Atilia band. The highlight of the evening was the Magical Snowfall Christmas Parade, which left the crowd in awe with a mesmerising performance and colourful, shiny costumes. Adding to the celebration, tenant awards were presented to 14 outstanding tenants:
Best Sustainable Practices
IKEA
Hair Zone Studio by Michael Poh
Suki-Ya
H&M
Urban Juicer
People’s Choice
Brands Outlet
Most Involved Tenant (Reward Program)
Baby Cami Sushi
Significant Sales Improvement
Fashion – Christy Ng
F&B – M.BBQ
Home & Essentials – Miniso
Entertainment – Good Times DIY Pottery Studio
Best Store Design
Kiosk – Gula Petite by Gula Cakery
Specialty Store (<2,000 sq ft) – Ticco
Specialty Store (>2,000 sq ft) – Watson’s
From 29 November 2024 to 5 January 2025, visitors are invited to explore the magical ship that celebrates togetherness, creativity, and festive cheer. Join Dante, Apollo, Taro, and Mellow as they dock at MyTOWN this Christmas, creating an unforgettable holiday experience filled with wonder, joy, and the warmth of unity.
Festive Highlights at MyTOWN This Season
MyTOWN x Tadaland Tour Line
Dates: 29 Nov 2024 – 5 Jan 2025
Stroll through the enchanting world of Tadaland and capture Insta-worthy moments with stunning Christmas décor.
Snap with Apollo Contest
Dates: 29 Nov 2024 – 5 Jan 2025
Take a selfie with our giant Apollo at MyTOWN Central Town and stand a chance to win a Fujifilm
INSTAX mini 2.
Meet Santa, Miss Claus, and Tadaland Friends
Dates: 7 – 8, 13 – 15, 20 – 25 Dec 2024
Create unforgettable holiday memories with Santa, Miss Claus, and Tadaland friends. Don’t miss the chance to snap a photo with the giant Tadaland sculpture and stand a chance to win exciting prizes!
The Magical Snowfall Parade & The Little Stars Parade
Dates: 14 – 15, 21 – 22, 24 – 25, 28 – 29 Dec 2024 & 1 Jan 2025
Join the holiday excitement as performers and children dressed in vibrant costumes spread joy with festive performances.
The Beat of Christmas & Christmas Carolling
Dates: 24 – 25 Dec 2024
Get into the holiday spirit with a lively marching band, followed by classic carols that fill the air with
Christmas cheer!
Limited-Edition Holiday Merchandise
MyTOWNKL App members can enjoy exclusive Tadaland merchandise, including adorable plushies, stylish tote bags, and charming isometric stickers. Perfect as thoughtful gifts or delightful keepsakes, these holiday collectibles are available for redemption starting 29 November 2024. Additionally, HSBC Cardholders can redeem them at special tiers, making the season even more rewarding.
“MyTOWN has always been dedicated to creating memorable festive seasons that bring families and friends closer, and this Christmas is no exception. Through our exclusive partnership with Tadaland, we are confident that this concept perfectly aligns with our vision of celebrating diversity, fostering togetherness, and building a strong sense of community,” said En Mohd Azhan Che Mat, General Manager of MyTOWN Shopping Centre.
“As we look ahead to 2025, we are dedicated to enriching our tenant offerings, creating immersive experiential events, and enhancing the shopping journey to ensure MyTOWN remains the destination of choice for everyone,” shared Azhan.
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