A 2024 Global Automotive Consumer Study found that majority of consumers surveyed across most Southeast Asia markets, except Indonesia, intend to switch vehicle brands for their next purchase. JAECOO has found itself on the favourable side of this consumer tide backed by brisk take-up rates since its debut. Not resting on its laurels, JAECOO has now officially launched the C9 Premium Off-road SUV Coupé priced most attractively given its extensive features, which is turning heads among peers within Malaysia’s SUV segment.
“We believe our signature product and pricing strategy is a driving factor of JAECOO’s success. Thank you to our loyal fans and consumers for sharing their valuable preferences with us. We take their input into serious consideration to ensure we deliver best-in-class vehicles that are tailored to the market. We are excited for fans to finally start their ownership journey with us as we officially launch the first C9 SUV Premium Off-road SUV Coupé by JAECOO in Malaysia, fondly known as ‘The Steady Explorer’,” said JAECOO Malaysia Vice President, Emily Lek.
At the launch, JAECOO Malaysia announced that its C9 Premium Off-road SUV Coupé All-wheel Drive (AWD) variant will be priced at RM188,800, while the Two-wheel Drive (2WD) variant is priced at RM168,800. All C9 SUV Coupé vehicles come with a with a seven-year warranty* or up to 150,000km mileage.
*Terms and conditions apply.
In conjunction with the launch, JAECOO announced a special early bird package which qualifies all existing C9 SUV Coupé bookings and bookings placed up to 8 December 2024 for a 10-year warranty* or up to 1,000,000km* mileage extended engine and suspension system warranty. The move highlights the brand’s confidence in the C9’s McPherson and multilink suspension system designed to deliver optimal comfort in dynamic driving conditions. Offering customers added peace of mind, all vehicles will be eligible for the C9 JAECOO Prime Protection Programme (J-PPP).
For most consumers in the Global Automotive Consumer Study, the intention to switch vehicle brands comes down to a desire to gain access to new features or to try something different. The study also found that surveyed consumers in Malaysia cited product quality, vehicle performance and price, as what matters most when they thought about their next vehicle brand.
The C9 SUV Coupé seems to fit the description of current consumer demands for quality and well-priced automotive offerings as it carries the traits of the JAECOO DNA with an attainable luxury appeal. Abiding by the ‘luxury is in details’ philosophy, the highlights of the C9 SUV Coupé’s cabin fittings include leatherette linings, a 12.3-inch touchscreen and electric-power seat adjusters, to name a few. Both variants are available in three colours namely, Matte Grey, Khaki White, and Carbon Crystal Black.
Recapping its features, C9 SUV Coupé measures at 1,671mm in height, 1,920mm in width, and 4,775mm in length, placing drivers in a commanding driving position. It’s wheelbase measures at 2,800mm with a ground clearance of 165mm, enabling the C9 to wade through water at a maximum depth of 450mm. It also sports R20 multi-blade alloy rims and 245/50 high performance Michelin tyres.
The rear boot has a 660 litre to 1,783 litre capacity, generous storage space for active The C9 is powered by a 2.0 TGDI inline four-cylinder petrol engine capable of producing 257 Hp and 400Nm of torque. The C9 two-wheel-drive (2WD) variant features three drive modes, while the All-wheel-drive (AWD) variant features seven drive modes to navigate urban and offroad terrains. lifestyles, be it the city, sports enthusiasts or adventure seekers.
JAECOO Malaysia anticipates deliveries of the first batch of C9 SUV Coupé AWD vehicles to JAECOO authorised dealerships to be as early as January 2025. The brand’s dealership network spans across the central, northern, southern regions and East Malaysia.
The launch was followed by a appreciation night for the media fraternity. “We are truly thankful for the role of media professionals in keeping consumers up to speed on the latest developments in the automotive industry. It helps consumers make informed decisions and advance the market’s acceptance of new technologies,” Lek added.
For more details about JAECOO Malaysia, visit www.jaecoo.com.my and keep up to date by following JAECOO Malaysia social platforms.
About JAECOO
JAECOO is a premium off-road SUV brand, making its debut in the Malaysian market in 2024. A fusion of the German word “jaeger” (meaning hunter) and the English word “cool”, JAECOO embodies the seamless blend of attainable luxury and off-road functionality for the sophisticated adventurer.
With more than a decade of synergies and automotive experience, the group embraces the brand philosophy, “From Classic, Beyond Classic.” Blending its wisdom and craftsmanship of master design teams from the UK, Germany, and other countries, JAECOO is setting a new standard for urban off-road SUVs. Furthermore, JAECOO is committed in providing with the absolute best customer service and therefore we are focused on the extension of our retail network.
In the future, JAECOO will actively promote the concept of sustainable development, combining all-road capabilities with new energy solutions. This will create a more efficient and environmentally friendly off-road performance, providing a more comfortable and greener travel experience for the urban elite.
