APRIL 28, 2025 – Auto Bavaria, Malaysia’s premier BMW Group dealership, has once again proven its exceptional standards by being named the BMW Excellence Club Award Champion for the 14th consecutive year – the highest honour bestowed by BMW Malaysia upon its dealer network. Celebrated at the 2025 BMW Dealer Awards Night, this milestone extends Auto Bavaria’s record as the only dealership to maintain such consistent excellence since the award’s inception.
In addition to this achievement, Auto Bavaria emerged as the biggest winner of the night amongst all dealers, garnering 48 awards across 12 categories in its BMW, MINI and BMW Motorrad operations. These accolades span sales performance, aftersales service excellence, customer experience innovation, product specialist expertise and BMW Group Financial Services leadership. This unprecedented collection of honours underscores Auto Bavaria’s unwavering commitment to setting the gold standard at every customer touchpoint.
“We are incredibly honoured to receive the prestigious BMW Excellence Club Award for the 14th year in a row,” said Vi Thim Juan, Managing Director of Auto Bavaria. “This victory is a testament to the hard work, passion and dedication of our entire team. We owe our success to our loyal customers, whose trust and support drive us to continuously elevate our service standards.”
“Building on this legacy, Auto Bavaria is accelerating its strategic growth to redefine premium mobility in Malaysia,” he added. “We are expanding our dealership network alongside Retail.NEXT concept showrooms that merge cutting-edge design with personalised digital experiences. Beyond that, we are enhancing seamless digital transformation for greater ease and convenience, coupled with our relentless pursuit of unforgettable event experiences, from exclusive previews to motorsport-inspired driving programs. Every initiative reinforces our mission: to make exceptional ownership accessible, effortless and distinctly rewarding.”
With innovation and customer satisfaction at its core, Auto Bavaria remains steadfast in shaping the future of premium mobility, consistently demonstrating why it is Malaysia’s most awarded and outstanding BMW dealership.
List of Awards Received by Auto Bavaria during BMW Dealer Awards Night 2024
BMW Aftersales Vision Club 2024
Head of Aftersales – Auto Bavaria Ara Damansara – Boo Yi Ping, Head of Aftersales
Head of Aftersales – Auto Bavaria Tebrau – Elavarasan Elangovan, Head of Aftersales
Service Advisor – Auto Bavaria Ara Damansara – Ooi Zhe Ang, Service Advisor
Service Advisor – Auto Bavaria Penang – Ooi Kee Hong, Service Advisor
Parts Manager – Auto Bavaria Ara Damansara – Fun Meng Chiang, Parts Manager
Open Category – Auto Bavaria Ara Damansara – Lee Keng Yew, Head of Service
Open Category – Auto Bavaria Johor – Nur Farah, Warranty Officer
Technician – Auto Bavaria Ara Damansara – Kent Chuah Teong Lieh, Technician
Technician – Auto Bavaria Tebrau – Muhamad Tarmizi Ngah, Technician
BMW Motorrad Dealer Award 2024
Dealer Principal – Auto Bavaria, Tebrau – Benjamin Ang Boon Chyuan, Dealer Principal
BMW Motorrad Sales Manager – Auto Bavaria, Ara Damansara – Ahmad Faisal Mustafa, Head of Sales
BMW Motorrad Sales Advisor – Auto Bavaria, Penang – Saw Kooi Hong, Sales Advisor
BMW Motorrad Customer Support Manager – Auto Bavaria, Ara Damansara – Boo Yi Ping, Head of Customer Support
BMW Motorrad Service Advisor – Auto Bavaria, Penang – Tee Kean Chu, Service Advisor
BMW Motorrad Technician – Auto Bavaria, Ara Damansara – Muhammad Redzuan Mohamad Hedzir, Technician
BMW Motorrad Marketing Manager – Auto Bavaria, Ara Damansara – Ms. Ooi Mae Gern, Marketing Executive
Open Category – Sales – Auto Bavaria, Penang – Ms. Tan Ni Rou, Assistant Head of Sales
MINI Issigonis Club Award 2024
MINI Top Dealership (JCW) – Auto Bavaria Ara Damansara – Joe Lee Se Juan, Dealer Principal
MINI Top Dealership (Cooper SE) – Auto Bavaria Kuala Lumpur – Antony David, Dealer Principal
MINI Top Dealership (Cooper S) – Auto Bavaria Tebrau – Benjamin Ang Boon Chyuan, Dealer Principal
MINI Top Sales Manager (JCW) – Auto Bavaria Ara Damansara – Yeow Chun Hoong, Head of Sales
MINI Top Sales Manager (Cooper SE) – Auto Bavaria Kuala Lumpur – Reyhan Paul Davis, Head of Sales
MINI Top Sales Manager (Cooper S) – Auto Bavaria Tebrau – Alfred Liew Hann Yang, Head of Sales
MINI Top Sales Advisor (JCW) – Auto Bavaria Ara Damansara – Belinda Ong Gaik Choo, Sales Advisor
MINI Top Sales Advisor (JCW) – Auto Bavaria Ara Damansara – Zoe Lee Sok Yee, Sales Advisor
MINI Top Sales Advisor (Cooper SE) – Auto Bavaria Kuala Lumpur – Wong Ann Mee, Sales Advisor
MINI Top Sales Advisor (Cooper S) – Auto Bavaria Penang – Cally Chan Li Beng, Sales Advisor
MINI Top Sales Advisor (Cooper S) – Auto Bavaria Tebrau – Joanne Lai Chor Yuan, Sales Advisor
BMW Vision Club Award 2024
Diamond – Auto Bavaria Kuala Lumpur – Reyhan Paul Davis, Head of Sales
Diamond – Auto Bavaria Ara Damansara– Victor Tan Wei Teck, Head of Sales
Diamond – Auto Bavaria Ara Damansara – Sam Suet Fong, Sales Advisor
Platinum – Auto Bavaria Penang – Wong Kim Kooi, Head of Sales
BMW Excellence Club Award 2024
Platinum – Auto Bavaria Ara Damansara – Joe Lee, Dealer Principal
Platinum – Auto Bavaria Kuala Lumpur – Antony David, Dealer Principal
Gold – Auto Bavaria Penang – Vi Thim Juan, Managing Director
Gold – Auto Bavaria Johor Bahru – Chin Hsu Yee, Dealer Principal
Gold – Auto Bavaria Tebrau – Benjamin Ang Boon Chyuan, Dealer Principal
Top Sales Advisor for BMW Easy Drive 2024
Auto Bavaria Ara Damansara – Chong Kean Tuck, Sales Advisor
Auto Bavaria Ara Damansara – Doreen Koay Ai Lee, Sales Advisor
Top Sales Advisor for MINI Easy Drive 2024
Auto Bavaria Ara Damansara – Lee Sok Yee, Sales Advisor
Auto Bavaria Ara Damansara – Belinda Ong Gaik Choo, Sales Advisor
The Most Supportive BMW Dealership 2024
Auto Bavaria Ara Damansara – Joe Lee Se Juan, Dealer Principal
Highest Penetration for BMW Financial Services 2024
Auto Bavaria Balakong – Andy Tian, Dealer Principal
Highest Penetration for MINI Financial Services 2024
Auto Bavaria Kuala Lumpur – Antony David, Dealer Principal
Highest Penetration for BMW Motorrad Financial Services 2024
Auto Bavaria Tebrau – Benjamin Ang Boon Chyuan, Dealer Principal
High Voltage Expert
Auto Bavaria Ara Damansara – Rampirabu A/L Engiddaraman, High Voltage Expert
