Creators and fans unite in Raub, Pahang for the biggest durian eating community challenge devouring 100 durians in one hour
Kuala Lumpur, Malaysia, 1 July 2025 – Few things excite Malaysians more than the return of durian season. This July, Bigo Live, the leading global livestreaming platform, joins the festivities with the launch of BIGO Durian Fiesta 2025 – a nationwide celebration that blends thrilling in-app competitions with the ultimate offline Durian Fiesta Party on 26 July 2025. Set in the heart of Raub’s famous durian orchards in Pahang, creators, fans and users will come together to take on the extraordinary feat of finishing 100 durians in under one hour during the Durian Eating Challenge at the BIGO Durian Fiesta Party.
“Durian season is a much awaited time in Malaysia. BIGO Durian Fiesta 2025 promises to turn unforgettable moments into a highly shareable, engaging experience both online and offline. This celebration is about highlighting what makes our local community so vibrant – our passion, our flavours, and our love for connecting through livestreaming.
“With the BIGO Durian Fiesta 2025, we’re bringing Malaysia’s durian obsession to life and uniting our local community through a distinctly Malaysian celebration of food, culture, and connection,” said a Bigo Live Malaysia spokesperson.
The BIGO Durian Fiesta Party 2025: A Feast for Fans and Creators
On 26 July 2025, Bigo Live Malaysia’s top 20 creators and top 20 fans will gather in Raub for a full-day orchard adventure filled with non-stop action, games, and up to RM900 in cash prizes. At the center of it all is the Durian Eating Challenge, where over 40 participants will race against time and the tropical heat to devour 100 durians – putting their speed, stamina, and appetite to the ultimate test.
Participants will also compete in fun durian-themed games like the ‘Durian Holding Contest’, ‘Durian Chopping Relay’, and ‘Guess the Durian’s Weight Contest’, all while enjoying unlimited servings of Malaysia’s prized durian varieties.
How to Join the BIGO Durian Fiesta Party in Raub
From 1 to 20 July, creators and fans will go head-to-head in the Durian Showdown: The King of All — an in-app ranking contest featuring themed livestreams, gifting challenges, and community-driven hype. Participants will be ranked on dedicated leaderboards, tracking the top 20 creators (based on total Beans received) and top 20 fans (based on Beans gifted). The campaign unfolds in two phases:
- Phase 1: 1–15 July 2025
- Phase 2: 16–20 July 2025
Weekly top scorers will enjoy bonus visibility via Bigo Live’s push notifications and Hot Live features. Final winners in each category will receive exclusive invitations to the Durian Fiesta Party. Phase 2 will also feature a special Durian Showdown Livehouse session and double rewards through the Bigo Live Votebox.
Connecting Communities Through Local Food and Festivities
More than just a feast, the Durian Fiesta is an exciting and rare opportunity for the community to meet in person, connect over their shared love for durian, and interact with their favourite Bigo Live creators.
Bigo Live Malaysia remains committed to building a safe, inclusive, and creative digital environment where users can engage in real-time, interactive experiences, discover new content, support their favourite creators, and share their own passions.
With its highly immersive format, Bigo Live continues to bring together hundreds of thousands of users on a single stream. Many Malaysian creators have grown their global fanbases and successfully monetised their talent, turning virtual gifts into real income and passion into profession.
Join the Durian Showdown now on the Bigo Live app and be part of Malaysia’s ultimate durian celebration! Please see the Bigo Live in-app page for more details.
