Parisian brand celebrates milestone with heritage-inspired design and a glimpse into its next chapter of innovation
KUALA LUMPUR, 10 OCTOBER 2025 – Parisian eyewear brand IZIPIZI is celebrating its 15th anniversary with a distinctive release that showcases its evolution from playful accessory maker to design innovator: the ECHO Collection. Marking a new chapter for the brand, this launch reflects the brand’s signature blend of effortless style and purposeful design, now enhanced with sustainable materials and performance-driven features.
The anniversary ECHO Collection represents a significant milestone in IZIPIZI’s design journey. This exclusive solar model reimagines the brand’s beloved tortoise pattern through a contemporary lens, introducing bio-sourced and recycled acetate to the IZIPIZI range for the first time. Presented in a sophisticated Sepia Glow colourway, the design features a sculpted silhouette that balances heritage aesthetics with modern sensibility. Offering Category 3 sun protection, ECHO exemplifies the brand’s commitment to merging timeless appeal with environmental responsibility and everyday wearability.
Priced at RM469, the ECHO Collection is now exclusively available at IZIPIZI’s Pavilion Kuala Lumpur kiosk on Level 5, Lot No. P52, open daily from 10:00am to 10:00pm.
These fifteen years have been defined by a simple conviction: eyewear should bring colour and confidence to everyday moments. To celebrate this milestone with its Malaysian community, customers who spend over RM200 at IZIPIZI Pavilion Kuala Lumpur throughout October will receive a complimentary IZIPIZI cleaning cloth with anti-fog protection, valued at RM29.90. Typically sold separately, this specialised cloth works beautifully with all types of glasses, keeping every pair clear, bright, and ready for whatever the day brings.
From its origins as a simple reading glasses concept, IZIPIZI has expanded into a global eyewear brand present in over 90 countries and more than 7,500 retail locations worldwide. The journey has encompassed sunglasses, screen protection, children’s eyewear, and now sports performance models, each category infused with the brand’s characteristic optimism and accessible design philosophy. With flagship stores gracing Paris, London, and Brussels, and B Corp certification achieved in 2023, IZIPIZI has proven that responsible business practices and joyful creativity can coexist beautifully.
As IZIPIZI enters its next chapter, the brand remains committed to designs that honour individuality and comfort while embracing sustainability and innovation.
For more information about IZIPIZI’s latest updates and launches, please visit the Official website (https://www.izipizi.com) or Instagram account (@izipizi)
