Shah Alam, Malaysia, 18 December 2025 – Smart Paints, an innovative leader in advanced coating solutions, is proud to announce the signing of Malaysia’s top men’s doubles badminton players, Goh Sze Fei and Nur Izzuddin, as its official Brand Ambassadors for the year 2026.
Goh Sze Fei and Nur Izzuddin are widely recognised for their resilience, speed, and tactical excellence on the international badminton stage. As proud Malaysian athletes, they embody the nation’s fighting spirit and the belief that local talent, when supported, can compete and win on the world stage. As one of Malaysia’s most prominent men’s doubles pairs, their dedication, discipline, and pursuit of performance excellence strongly align with Smart Paints’ core values of innovation, durability, and smart performance.
Through this collaboration, Smart Paints reinforces its commitment to supporting local champions and nurturing local excellence. The partnership aims to inspire consumers and industry partners by demonstrating that Malaysian innovation and Malaysian talent—working together—can achieve world-class performance. This belief in local support and local spirit is central to Smart Paints’ product philosophy of strength, precision, and long-term reliability.
“We are honoured to welcome Goh Sze Fei and Nur Izzuddin into the Smart Paints family. Their commitment to excellence and continuous improvement reflects exactly what Smart Paints stands for. Together, we look forward to building a strong, inspiring partnership throughout 2026,” said Mr Goh Chye Hin, SAC Executive Director, Smart Paints.
As Brand Ambassadors, Goh Sze Fei and Nur Izzuddin will participate in selected marketing campaigns, brand initiatives, and promotional activities, amplifying Smart Paints’ message of local support, shared growth, and national pride, while supporting the brand’s mission to redefine modern coating solutions through technology and performance-driven innovation.
