KUALA LUMPUR – After months of anticipation, Malaysia Airports’ flagship Licence to Win (LTW) 2025 airport sales campaign culminated in a spectacular grand finale at Bangunan Sultan Abdul Samad. Robert James from Indonesia was named the grand winner of Licence to Win 2025, with his wife, Raenita Santoso, acting as his proxy. Raenita competed in the evening’s games on his behalf, successfully navigating her way through to the finals.
Finalists competed in high-stakes challenges throughout an adrenaline-charged night designed to test speed, focus and precision. Other prizes included Traveloka travel experiences to Switzerland, Australia and Japan, exclusive Eraman shopping sprees, monthly rewards, and the unveiling of a BMW R1300 GS adventure touring bike, building up to the grand finale.
Licence to Win 2025, themed “Own the Dream,” ran from July to December 2025, offering travellers opportunities to win prizes with everyday airport purchases, with a minimum RM100 spend at participating outlets required to qualify for the draw. The campaign partnered with Traveloka, Southeast Asia’s leading travel tech platform, for aspirational travel rewards and seamless digital integration. It also partnered with Eraman to enhance retail and dining experiences. The initiative was highly successful, generating over RM200 million in total sales and attracting more than 500,000 entries across Malaysia Airports’ network, a 56 percent growth year-on-year.
The campaign also reflects Malaysia Airports’ ongoing focus on enhancing service and elevating the overall passenger experience, as airports continue to evolve beyond transit hubs into vibrant lifestyle destinations. These efforts support the broader ambitions of Visit Malaysia 2026, positioning the country’s airports as welcoming gateways that showcase the best of Malaysia to both domestic and international travellers.
The campaign revealed shifting traveller trends: the highest single receipt was RM93,000, and Duty Free remained the top purchase category. The attractive and affordable minimum spend for food and beverage also contributed to the increase in participation, allowing the campaign to be more accessible across categories.
Hani Ezra Hussin, Senior General Manager of Commercial Services said, “The campaign reflects the strength of our evolving retail strategy and our continued focus on elevating the airport experience for travellers. Strong participation and sustained sales demonstrate our ability to create more engaging and rewarding retail experiences across all touchpoints, while supporting our partners in driving visibility and growth. We are delighted to celebrate our winners, as our efforts beyond transactions continue to create meaningful and memorable moments for passengers, enhancing the overall travel experience.”
The conclusion of Licence to Win 2025 underscores Malaysia Airports’ ongoing efforts to elevate the airport experience, delivering greater value for travellers while supporting a more seamless and enjoyable journey. Building on this momentum, Malaysia Airports remains focused on creating meaningful travel experiences that reflect the warmth, vibrancy, and hospitality of Malaysia.
For more information, visit www.malaysiaairports.com.my or follow @shopmyairports on Instagram and Facebook.
