KUALA LUMPUR, July 23, 2026 – Sime Darby Auto ConneXion-Ford today launched the latest Ranger Platinum, Ranger Sport and Ranger XL. This coincides with the achievement of a significant milestone of more than 24,000 Next-Generation Ford Rangers now on Malaysian roads since its debut in 2022, a testament to the growing popularity of one of the country’s leading pick-up trucks.
The expanded line-up reflects Ford’s commitment to meeting the evolving needs of Malaysian drivers, as pick-up trucks increasingly serve not only as dependable workhorses but also as versatile vehicles for daily commuting, family journeys and outdoor adventures. With a range of award-winning models tailored for diverse lifestyles and work requirements, Auto ConneXion-Ford continues to fortify the Ranger’s prime position in the market.
The arrival of the three variants underscores the Ranger’s global success. Besides multiple industry accolades in Malaysia, Ford remains the world’s number one-selling pick-up manufacturer over the past decade, with approximately 5.1 million Rangers sold across more than 180 markets over the last 20 years. The Ford Ranger has also earned international recognition, including the 2025 North American Truck of the Year award, while continuing to be the best-selling vehicle in Australia and New Zealand, and the best-selling pick-up for over 10 years in Vietnam and Europe.
In Malaysia, the Next-Generation Ford Ranger has received multiple industry accolades, including the MARii Car of the Year (COTY) Awards 2024, where the Ford Ranger Platinum 2.0L Bi-Turbo Diesel received both the People’s Choice Award and Truck of the Year. Building on this success, the Ford Ranger WildTrak 3.0 V6 was named Pickup Truck of the Year at the MARii Car of the Year (COTY) Awards 2025, further fortifying its reputation as one of the world’s benchmark pick-up trucks.
Turse Zuhair, Managing Director of Auto ConneXion, said, “The Next-Generation Ford Ranger has undoubtedly become a true Malaysian favourite. With more than 24,000 vehicles on Malaysian roads, this demonstrates the trust and confidence customers have in the Ranger’s capabilities. This trust has been built on Ford’s relentless focus on quality, which was recently recognised when Ford was named the No.1 mainstream automotive brand in the 2026 J.D. Power U.S. Initial Quality Study.
“As customer expectations continue to evolve, we are expanding the Ranger family to offer vehicles that deliver the ideal balance of toughness, advanced technology and premium comfort. Through Ford’s Ready, Set, Ford philosophy, we aim to empower customers to feel ready for anything – whether it is supporting their businesses, connecting with family or pursuing their next adventure.”
The Pick-up Evolution in Malaysia
Pick-up trucks in the country are evolving, with more customers seeking vehicles that offer not only capability and durability, but also advanced technology, connectivity and comfort. Responding to this shift, Auto ConneXion-Ford’s latest three-variant Ranger line-up’s winning strengths enable it to meet the changing expectations of modern customers who require a vehicle that works as hard as they do, while fitting seamlessly into their everyday lives:
- Ranger XL – a dependable workhorse for businesses and fleet operators
- Ranger Sport – a bold, versatile pick-up for everyday lifestyle and performance
- Ranger Platinum – a premium offering combining refinement with capability
Offering up to 1,000kg payload capacity, up to 3,500kg towing capability and up to 800mm water-wading depth, the Ranger is engineered to handle challenging conditions with ease, supported by features such as the Common Rail Direct Injection fuel system, 10 Speed Automatic with Select Shift Transmission, Electronic Shift-on-the-Fly (ESOF), and Electromagnetic Transfer Case (EMTC) for enhanced performance and control.
Beyond capability, the Ranger delivers a refined driving experience with features including a two-tone seat interior, alloy and steel wheel options, a 12-inch Multi-Touchscreen Display Head Unit with Wireless Apple CarPlay, Android Auto, Bluetooth connectivity and Voice Recognition, Electronic Dual-Zone Climate Control Air Conditioning and up to four USB charging ports. Combined with Ford’s intelligent driver-assist technologies and selectable drive modes, the Ranger provides greater convenience and confidence across every journey.
From Jobsite to Lifestyle: A Ranger for Every Customer
- Ranger Platinum: Built for Premium Experiences
At the top of the expanded line-up, the new Ford Ranger Platinum combines premium refinement with pick-up capability, catering to professionals and business owners seeking elevated comfort and versatility.
Powered by Ford’s most powerful diesel engine available in Malaysia, the Ranger Platinum is equipped with a 3.0L V6 turbo diesel engine that delivers 250PS at 3,250 rpm and a formidable 600Nm of torque at 1,750 rpm. Paired with a responsive 10-speed automatic transmission, it offers effortless performance, smooth power delivery and a highly refined driving experience.
Distinctive design elements, including the exclusive Platinum grille, 20-inch alloy wheels, Flexible Rack System and exclusive Acacia Green exterior colour, give the Ranger Platinum a commanding presence on the road. Inside, the premium cabin features exclusive Platinum interior finishes, quilted leather-accented seats with heating and ventilation for both the driver and front passenger, signature Platinum embossing, and a Bang & Olufsen 8-speaker sound system, delivering exceptional comfort and sophistication on every journey.
- Ranger Sport: Built for Modern Urban Adventure
Designed for customers seeking a balance of style, versatility and capability, the Ranger Sport offers a bold and athletic design that brings a dynamic character to the Ranger family. Available with 3.0L V6 Turbo Diesel and 2.0L Turbo Diesel engine options, it delivers a balance of performance and everyday practicality.
The Ranger Sport features an aggressive grille design with sporty black accents, 18-inch alloy wheels and distinctive exterior styling that commands attention. Inside, the cabin is enhanced with sleek two-tone seats and a digital instrument cluster, while its full-time 4-wheel drive system for the 3.0L variant and part-time 4-wheel drive system on the 2.0L variant provides added confidence across different driving conditions. Designed for urban professionals and active families, the Ranger Sport transitions seamlessly from city driving to weekend adventures.
- Ranger XL: Built to Get the Job Done
Meanwhile, the Ranger XL stands as the dependable workhorse of the line-up, purpose-built for customers who depend on reliability and practicality, including businesses, fleet operators and commercial users. Combining proven durability with practical functionality, enhanced safety technologies, and intuitive features, it delivers the reliability needed to support demanding day-to-day operations.
Featuring a bold front face, durable wheel design and enhanced exterior details, the Ranger XL is built for confidence on the job. Its practical truck bed space provides the adaptability required for daily tasks, while safety features such as six airbags around the cabin and intuitive technologies help keep drivers connected, confident and in control throughout their journeys.
Strengthening After-Sales Support in East Malaysia with a New Parts Hub in Kota Kinabalu
Demonstrating its promise to ensuring a smooth ownership experience across key regions, Auto ConneXion-Ford has established a new Parts Hub in Kota Kinabalu, Sabah, an extension of its existing Central Parts Hub in Shah Alam, Selangor. Customers across East Malaysia now have easier access to genuine Ford parts and timely servicing.
The facility will commence phased operations starting 27 July 2026. Serving as a key enhancement to Ford’s aftersales infrastructure in East Malaysia, the Hub will carry an initial inventory of approximately 1,000 fast-moving genuine Ford and Motorcraft parts, including maintenance, wear-and-tear and accident repair components. Supporting authorised Ford dealerships across East Malaysia, the new hub is expected to significantly reduce parts lead times, with selected fast-moving parts available for same day delivery within the Kota Kinabalu area. This will enable faster repairs, improve workshop efficiency and deliver a seamless ownership experience.
Backed by a network of 33 authorised Ford dealer locations nationwide, Auto ConneXion-Ford provides customers with access to Ford sales, servicing and support across major cities and smaller communities throughout Malaysia. This includes nine authorised Ford sales and service touchpoints across East Malaysia, comprising seven dealerships and two dedicated service-only centres, with service support extended to communities in Kapit and Mukah, Sarawak.
The expanded Ford Ranger line-up is now available for booking at authorised Ford dealerships nationwide. Prices in Peninsular Malaysia (on-the-road, without insurance) start from RM205,888 for the Ranger Platinum, RM159,888 for the Ranger Sport 3.0L, RM145,888 for the Ranger Sport 2.0L and RM127,888 for the Ranger XL.
To celebrate the arrival of the newly launched models and as part of a limited launch promotion, customers who purchase the Ranger XL and Ranger Sport 2.0L by 31 August 2026 will receive a complimentary Ford Front HD1080p Dashcam while purchases of Ranger Sport 3.0L and Ranger Platinum 3.0L* come with a complimentary two-year Basic Extended Service Plan (ESP).
Ford owners and enthusiasts are also invited to the inaugural Ford Nation event on 1 August 2026 from 5pm – 10pm at Heritage Valley, Kuala Lumpur, celebrating the growing Ford community through exclusive showcases, activities and shared experiences.
For more information, visit https://ford.simemotors.my or follow Ford Malaysia on Facebook, Instagram, X and YouTube for the latest updates.
*Terms and conditions apply
