The sensational KPOP group NewJeans that has taken the world by storm is thrilled to announce the opening of their exclusive POP-UP store in Malaysia. Fans and enthusiasts alike will have the opportunity to immerse themselves in the vibrant world of NewJeans at 1 Utama Shopping Centre starting from 11 July to 22 Sep 2024.
The pop-up store will feature two captivating themes – Supernatural and How Sweet – celebrating the release of NewJeans’ new double single. Each theme offers a unique and enchanting journey, inviting fans to dive into the mystical and sweet realms inspired by the group’s iconic music and style.
Supernatural Theme: In collaboration with internationally acclaimed Japanese artist Takashi Murakami, this theme merges NewJeans’ music with Murakami’s bold and imaginative artworks. Fans and fashion enthusiasts can explore a unique blend of merchandise that captures the intersection of Newjeans’ sound and Murakami’s artistic vision.
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How Sweet Theme: The pop-up store embraces a vintage record shop design, complete with a photo zone and nostalgic posters. This setup captures the old-school hip-hop vibe of NewJeans’ new double single, highlighting the group’s cool and refreshing appeal. Fans can immerse themselves in the retro atmosphere while experiencing the unique charm of NewJeans.
Spanning 1,500 square feet, the pop-up store is a tribute to NEWJEANS’ latest album and the distinctive personalities of its members – Minji, Hanni, Danielle, Haerin, and Hyein. The store features thematic artworks and a diverse range of exclusive merchandise designed to highlight the group’s creativity and charm.
Fans eagerly awaiting NewJeans’ new album can explore a wide variety of merchandise inspired by the album’s themes, including photocards, keyrings, sticker packs, T-shirts, and more, all adorned with the exclusive album logo.
Visitors to the pop-up store can also enjoy several Instagram-worthy spots, such as:
- Exclusive Photo Walls: Featuring the collaboration between Takashi Murakami and NewJeans.
- LED Animated Giant Screen: Dance along to your favourite music videos and hit tracks on this dynamic screen.
- Vintage Photo Walls: Capture the essence of NewJeans’ old-school hip-hop vibe.
- NEWJEANS BUNINI Postcard: Receive an exclusive po
- stcard featuring the character “BUNINI,” a fusion of NEWJEANS’ iconic “TOKKI” mascot, upon visiting the store.
NewJeans Introduction
NewJeans, a girl group under ADOR, features five members: Minji, Hanni, Danielle, Haerin, and Hyein. Their name reflects their ambition to be timeless icons in the K-pop scene, akin to how denim jeans are a daily staple. Guided by ADOR’s executive producer Min Hee-jin, NewJeans debuted on July 22, 2022, and quickly rose to fame. All three of their albums have sold over a million copies each, with total sales exceeding 5.3 million.
NewJeans has made a significant impact globally, topping Korea’s Melon charts for 14 weeks and achieving first place on the US Billboard 200 in record time for a K-pop group. They have five songs on Billboard’s Hot 100 and over 4.2 billion streams on Spotify. Their innovative sound, blending genres like Jersey Club and UK Garage, has captivated fans worldwide.
In 2023, NewJeans won grand prizes at major Korean and international music awards, including the Billboard Music Awards and the MTV Video Music Awards Japan. They’ve performed at prominent festivals like Lollapalooza and Summer Sonic, showcasing their global influence.
In 2024, NewJeans will release double singles in Korea and Japan and hold a fan meeting at Tokyo Dome, setting a new record for the shortest time between an overseas artist’s debut and an event at the venue.
